Established charm; future brilliance
Taking on a project with an existing community presents some challenges.
Following Lendlease’s acquisition of Aurora, one objective was to seamlessly blend the Epping residents with the newest members of the community. Creating videos and Facebook content and campaigns to tell the story of future and existing amenity, community groups and recreation facilities, was one way to let the locals know that a sustainable project, with choice and diversity of product, would be delivered.
Facebook community management and transparent and prompt responses is also an integral part of the Aurora success story.
Key social outcomes:
- Increased page likes by 127% in 12 months
- Increased average monthly post impressions by 123% in 12 months
- Increased average monthly post reach by 119% in 12 months
- Increased average monthly post consumptions by 118% in 12 months
- Delivered over 800 leads from Facebook ad campaigns in 2017