Project Description

Educate first, sell second

AVID Property Group is a diversified Australian property development business with a $3 billion portfolio of broad acre and medium density residential, industrial, commercial and leisure projects stretching across five States and Territories.

Property Republic conducted workshops with the residential marketing team to provide a practical introduction to social and content marketing. The AVID Team were provided with tools such as a template for persona creation, a guide to Facebook metrics, content planning calendar and a social media campaign creation overview.

“The marketing team felt comfortable with Judi as she spoke their language and understood their challenges. We found the experience really beneficial and fun, and have invited her to conduct a second workshop as a result.”

Linda Walsh
General Manager Marketing & Sales