Project Description

Building capacity

Established in 1994, Bensons Property Group has successfully completed nearly $2 billion worth of quality residential and mixed-use developments. The Group focuses on premium apartments in inner city locations.

Through the creation of meaningful, timely and engaging content, we helped our client, Bensons Property Group, build a consistent and effective brand identity that has communicated their position as a leader in the property industry. Through the creation of content pillars to organise and deliver relevant information, as well social posts across LinkedIn, Facebook and Instagram and blogs, we effectively communicated the values and principles that complete the Bensons brand. As a result, our client experienced a 100% increase of LinkedIn followers and a 72% increase of Instagram followers within 8 months.

Activities include:

  • Social media content and campaign development
  • Social media community management
  • Stakeholder research
  • Development of a strategic marketing and implementation plan for the Bensons’ brand as well as the Hawthorn project
  • Liaison with other providers such as creative agencies

“Property Republic move quickly with
the times, always bringing fresh
ideas and new innovations to the
table so that we can stay relevant.”

Melissa Jreissati
Group Brand Manager