Project Description

Not your typical retirement community

Lifestyle Communities, a leading developer of over 50s communities around Victoria, approached Property Republic to assist in delivering content to position the brand as fun, playful and active – not your typical retirement village.

We’ve recently delivered quirky brochure copy for their ‘Customise Your Dog’s Lifestyle’ campaign. To promote this campaign further, we were also involved in scripting and directing a video featuring Lifestyle Lyndarum pup, Bella, to showcase the doggy-friendly environment found within all their pet-friendly communities.