Project Description

Developing community advocates

Thornhill Park, by Welsh Developments, is a masterplanned community only 30 minutes from Melbourne.  Since December 2016, Property Republic has created blogs, social media content and campaigns, plus monitored the Facebook and Instagram platforms daily.  The online community has grown quickly and now over 5,700 people Like the Thornhill Park Facebook page.

Key outcomes:

  • Increased brand and project awareness
  • Over a thousand leads generated for the land sales team and builder partners
  • Educational and entertaining content that guides prospects through the sales funnel
  • High social community engagement rates and reach
  • Superior customer experience