Project Description

A place that became Australia’s fastest selling project

Woodlea is a 7,000-lot master planned community located in Melbourne’s west. Property Republic (Judi Carr) was initially engaged to work with the Joint Venture partners and design agency (Hoyne) to develop and subsequently launch the Woodlea brand to market via a Ministerial launch. As a result of the overwhelming publicity and industry talk surrounding the event and project positioning, Property Republic’s consultancy was extended and Judi Carr remained with the Woodlea team for a further eight months.

Key outcomes:

  • Woodlea announced as Australia’s fastest selling land estate nationwide in January 2016
  • Highly engaged prospects and purchasers
  • Every land release has sold out

“The brand, marketing and launch
strategies exceeded all expectations
with Woodlea being announced
as the fastest selling project
in Australia.”

Matthew Dean
Project Director Woodlea