As part of Property Republic’s aim to drive creativity and growth among our team members, we’ve implemented an “innovation hour” each week. The idea is to set aside time to learn something new or develop innovative initiatives outside of our business-as-usual tasks. This gives us the opportunity to sharpen our skills and knowledge as marketers – an important consideration in the fast-evolving digital marketing world. We also consider it extremely important to engage in bite-sized training or education opportunities where possible. We’ve gathered some of our favourite short courses and free tools that we love to use to further our skills.
For marketers who are always on the go, Google’s Primer is the best way to keep up-to-date on new business and digital marketing skills while juggling job responsibilities. With its short and sharp, jargon-free lessons, this app brings you the latest and most relevant topics, tips, strategies and tutorials to help you keep up and stay competitive in the ever-changing world of digital marketing. It certainly lives up to its slogan, “Learn a new set of skills, fast.”
What we love most about this app is the way it teaches marketing lessons in an easy-to-use format. And the best thing about this app? It’s totally free.
With over 2,000 lessons on offer from hundreds of experts, Highbrow will make you hungry for knowledge. Courses vary, from arts, languages, photography, and writing, to business, coding, productivity and, of course, marketing. Marketers have an arsenal of resources that will guide them to engage customers and clients and grow their business. There are tutorials covering content marketing fundamentals, building email list, using different digital platforms to create online authority and many more.
With Highbrow, marketers discover a simple and easy way to learn something new in just five minutes, making it easy to fit into any working day.
Highbrow offers a 30-day free trial with an option to cancel. Membership fee starts at $5.
With thousands of instructors around the world, this online learning platform is the perfect go-to place for marketers who want to keep up with the evolving world of digital marketing.
Udemy offers a variety of extensive marketing courses to choose from, including marketing strategy, social media marketing, copywriting, email marketing, AdWords, WordPress, and PPC advertising. Most courses are priced at $199 for lifetime access, allowing you to complete the course at your own pace.
HubSpot Academy courses offer certification for social media, email marketing, inbound sales and sales enablement. Most courses can be completed in stages, perfect for marketers who are pressed on time.
The Academy aims to educate as well as inspire thousands of online marketers to be better at their jobs and help their businesses grow and thrive. Since the courses are free, the only investment you need is time and effort.