Not all photoshoots of your project, product or community need to cost hundreds or thousands of dollars! Some of the most popular social media content are authentic photos and videos that are taken without immense planning or posing. In fact, most of us have a completely invaluable photo capturing tool sitting in our pocket – or bag! 

Our smart phones are handy photo-taking tools, especially when impromptu photo opportunities arise.  

If your marketing team or agency has asked you to snap some quick pics of your project, don’t fret! We’ve got some helpful tips to have you snapping killer content in no time 

  1. It’s all in the lighting

Lighting can make or break your shot. Bad lighting can cast stark shadows on your talent’s face or inhibit the camera’s ability to focus on the subject. As a general rule, make sure the sun (or light source) is behind the person taking the photo. This ensures the camera can focus clearly on the subject, without glare. 

  1. Eliminate empty spaces

When you’re capturing an image or video of your talent, ensure they take up a decent percentage of the screen. You don’t want there to be too much room above their head or below their feet. When shooting a down-the-barrel photo, make sure there isn’t too much head room above your subject. 

  1. Landscape or portrait?

There’s no harm in playing around with landscape and portrait layouts. Depending on what you’re capturing, different aspects can look more effective. You’ll also need to consider what type of content you’re creating here. For example, if you’re capturing footage for a live video or story, a vertical aspect (portrait) would be ideal. If you want to capture a scenic or panoramic image, then landscape will work perfectly.  

It’s also crucial that you consider the platform you’ll be posting the photo to, and which aspect ratios work best. According to Jumper Media, photos posted to Instagram in the ‘tall’ crop, or 4:5 aspect ratio, perform better since they take up more space on the screen and are therefore more effective at attracting attention. 

  1. The rule of thirds

A fundamental rule in photography is the rule of thirds. It can be applied to any subject to improve the composition and balance of your image. The rule of thirds involves dividing up your image using two horizontal lines and two vertical lines and positioning the important elements in your scene along those lines, or at the points where they meet. This is where your smart phone camera’s grid-lines will come in handy! 

  1. Focus!

To create a clean, crisp and high-quality image, it’s always advisable to focus on one subject. Trying to focus on too many objects in your shot can result in poor quality images that are too busy.  

If using an iPhone, you may even like to use Portrait mode to further highlight your subject. 

  1. The power of editing

Taking photos doesn’t end when you press the shutter button – bringing your image to life is made more effective through the editing process, which can help you to achieve a range of enhancements, such as colour correction, brightening, shadow creation and removal and so much more!  

Plus, editing your images doesn’t have to cost a fortune. The in-built photo editor on your smart phone with pre-set filters can do the trick, or you can download these free apps: 

  • Snapseed 
  • VSCO 
  • Adobe Photoshop Express 
  • Prisma Photo Editor