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Thought Leadership

A place to keep up-to-date with the latest marketing trends

Messaging apps are opening up a whole new window of opportunity for your brand’s marketing function.In our recent Social Media Summit, we researched and explored the exciting marketing and communication opportunities presented by three popular messaging apps: Facebook Messenger, WhatsApp and WeChat.Read on to discover how these apps can become an integrated part of your marketing strategy. Facebook MessengerWould you believe that in the future, a property transaction could all be done only using Facebook Messenger?  ​Think of your current customer experience. You probably use a variety of platforms to communicate: marketing

Lead Nurture, Strategy
When I was little, I remember using the Paint program on my computer, and every document being called “Untitled”. At the time, my six-year-old self didn’t quite realise what this meant. I thought it was the adult word for ‘document’. But now, in the world of masterplanned communities, the topic of untitled land becomes the elephant in the room that no one wants to admit to or take accountability for. Good news travels fast, but bad news travels even faster. So, when you can’t deliver on titles due to unforeseen