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Thought Leadership

A place to keep up-to-date with the latest marketing trends

Project Marketing, Strategy

When planning a project, you’ve got one opportunity to get it right from the very start. To help build the foundations of a successful project, it’s important to engage the local community and key stakeholders from project conception and this can be achieved in many ways.

 

By hosting community consultations, you’ll not only be able to share your aspirations for the project, you’ll also open up a two-way dialogue with people who have a vested interest. It’s an opportunity for you to gain insights, learn from those at the forefront and incorporate the needs of the local community into your project. By opening the dialogue, you will likely improve community perceptions and they may even become paying customers one day!

 

Another important exercise is to conduct smaller focus group sessions with members of the local community. By interviewing a range of audiences (First Home Buyers, Families, Downsizers), you’ll gain valuable insights to help shape several aspects of your project such as design, amenity, community requirements and aesthetic.

 

We also recommend establishing a community portal to display information about the development as it comes to hand. Make sure this is closely monitored so you can respond in a timely manner.

 

To discover more must-know information when setting up a new project, download our free Project Marketer’s Handbook.

 

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Lead Nurture, Strategy
When I was little, I remember using the Paint program on my computer, and every document being called “Untitled”. At the time, my six-year-old self didn’t quite realise what this meant. I thought it was the adult word for ‘document’. But now, in the world of masterplanned communities, the topic of untitled land becomes the elephant in the room that no one wants to admit to or take accountability for. Good news travels fast, but bad news travels even faster. So, when you can’t deliver on titles due to unforeseen
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