How to start a social media strategy

Social media marketing is a great way to engage audiences and increase brand awareness, however, it’s important to have a strategic plan in place.  When it comes to creating a social media strategy for your brand, there are a few things to consider first to ensure you are utilising every aspect of the platforms you’re [...]

By |2020-01-24T15:13:22+11:0024th January, 2020|Content Marketing, Social Media, Strategy|

The difference between content marketing and public relations

Property Republic’s entire business model is built around content marketing and the importance to educate first, sell second. Within the property industry especially, content marketing is still a relatively new concept and all too often we hear people ask: “So, it’s like public relations, right?”. While content marketing and public relations do have many similarities [...]

By |2020-01-13T16:11:13+11:0013th January, 2020|Content Marketing|

9 Ways to Achieve Sales with Social and Content Marketing

Social media and content marketing are entirely invaluable to developers looking to make sales. Social media marketing is highly targeted, optimised for smart-phone use, can communicate messages instantaneously, offers measured ROI and can be updated in real-time. Here are 9 ways to harness social and content marketing to achieve sales, without putting a dint in [...]

By |2019-11-26T18:25:01+11:0026th November, 2019|Content Marketing, Sales, Social Media, Strategy|

6 Ways to Implement SMS Marketing in Property

The Property Republic team do a lot of mystery shopping for clients. Part of our mystery shopping efforts involves joining developers’ and builders’ SMS databases to receive promotional and advertising materials. It may not come as a surprise to know that during our mystery shopping process, we receive a range of messages that are highly [...]

By |2019-11-20T11:13:23+11:0020th November, 2019|Content Marketing, Strategy|

7 Benefits of SMS Marketing

SMS (short message service) marketing is an initiative that uses text messages to send promotional, advertising and educational materials to consumers. The strategy is purely permission based, which means customers must opt-in to receiving texts – making your audience highly engaged. If we think about the average person’s dependence on their smart phone on a [...]

By |2019-11-20T11:12:48+11:0020th November, 2019|Strategy|

5 Facts Every Content Marketer Should Know

As property marketers, our marketing objectives can often be overlooked by the need to sell. It’s important that we continue to educate our teams that leading the customer to a sale isn’t the end result – it’s just the beginning. Keeping your current and prospective customers engaged, informed and entertained by your content is just [...]

By |2019-09-11T10:44:59+11:002nd October, 2019|General Marketing, Strategy|

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