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Thought Leadership

A place to keep up-to-date with the latest marketing trends

Content Marketing, Strategy

July is an important month in our calendar. It marks the start of a new financial year and also marks that we’re halfway through the calendar year, making it a great time to pause, reflect and adjust our strategies for the upcoming months. It also plunges Melbourne into a frosty midwinter, meaning it’s officially time to bring out the umbrellas, padded jackets and lay that extra blanket on the bed.

 

This financial year, creating engaging content for your audience will be incredibly important. Developing consistent content will ensure you entertain, inspire, educate and inform your audience who are online more than ever before, due to the coronavirus pandemic.

 

Here’s how you can harness July’s days of note to create compelling content:

 

International Joke Day – July 1st

A day to encourage laughter as we hit the halfway point of the year.

 

Blog idea: X hilarious jokes to share with your family

Video idea: Use your iPhone to film your sales team telling their favourite jokes and post to your social channels

Competition idea: ask your Facebook community to either write or record themselves telling their favourite joke and tag your brand. Pick your favourite and the winner receives a prize chosen by you.

Infographic idea: X reasons why laughing is the best medicine

 

International Kissing Day – July 6th

A day to celebrate this simple but powerful gesture.

 

Blog idea: X interesting facts on how different cultures see the kiss

Social media idea: Encourage your social media community to send a ‘virtual kiss’ to someone they love but can’t see in person due to isolation or distance.

Spotify idea: Prior to July 6th, create a Spotify playlist featuring songs with the word ‘kiss’. Ask your community to nominate the songs they’d like featured on the playlist by posting to your Facebook page. Launch the playlist on International Kissing Day so your community can listen to it!

Competition idea: ask your Facebook community to get creative and write a poem or rhyme featuring the word ‘kiss’. The next day, choose your favourite poem and the winner received a prize chosen by you.

 

World Chocolate Day – July 7th

A day to indulge in everybody’s favourite sweet treat!

 

Blog idea: X easy chocolate recipes

Video idea: if you’re a builder, use one of your display homes or if you’re a developer, ask a builder partner if you can use one of their displays, to film a video where you make a chocolate dessert in the home’s kitchen. It can be a no-bake recipe if you don’t want to use the appliances, or any recipe that seems appropriate to you. Throughout the video, also highlight the key features of the display home’s kitchen – the island bench that features plenty of space to prepare, the soft-close drawers to store your utensils, the butler’s pantry to wash up when you have guests, the high-quality appliances. This video idea not only provides a fun, entertaining video for your followers, it also showcases the beauty of the display home. Just make sure the kitchen is thoroughly cleaned when you’re finished!

Infographic idea: X things you didn’t know about chocolate

Competition idea: Ask the chocaholics in your Facebook community to bake their favourite chocolate recipe and post a photo of it, tagging your brand. Choose the best, most creative or most decadent looking dessert as the winner, and offer a prize fit for a chocolate-lover. It could be a hamper filled with chocolatey treats, or a gift voucher for Haigh’s or the Lindt store.

 

World Emoji Day – July 17th

A day to appreciate the power of the humble emoticon.

 

Video idea: Use your iPhone to video your sales team talking about their favourite emoji and why.

Competition idea: Throughout the day, schedule a few posts whose captions are made up entirely of emojis. For each post, the first person to guess the sentence correctly is the winner! It’s up to you how many posts you schedule throughout the day, and what prize you give to winners. Make sure you let your community know about the competition a few days before it takes place to encourage participation.

Social media community idea: challenge your community to communicate using emojis as much as possible for the whole day!

Event idea: Host a community screening of the Emoji Movie. It’s up to you how and where you choose to screen it, but if COVID restrictions apply in your state, please abide by the rules. You may need to have a registration process so that only the first 20 or 50 people to register can attend, and ensure seats are spread appropriately for social distancing and sanitised before and after the screening.

 

National Cousins Day – July 24th and National Aunt and Uncle Day – July 26th

A day to celebrate your family connections near and far.

 

Blog idea: X local parks to visit with your family.

Social media community idea: encourage your social media community to share their favourite photos with their cousins on National Cousins Day and their Aunts and Uncles on National Aunt and Uncle Day, and write a caption explaining what they love about them.

Video idea: X easy DIY card designs to give to your cousin/Aunt/Uncle.

 

International Friendship Day – July 30th

A day to appreciate the amazing, supportive, caring friends in your life.

 

Social media community idea: encourage your social media community to share their favourite photos with their best friend and write a caption that explains what they love about them.

Video idea: X DIY gift ideas for your BFF

Competition idea: ask your community to write a short poem about what friendship means to them and tag your brand and the friend(s) it’s about. Choose a winner and give them a prize of your choice.

Spotify idea: create a Friendship Day playlist a week in advance and ask your social media community to nominate their favourite songs about friendship. Launch the playlist on the day so your community can listen!

 

National Avocado Day – July 31st

A day to celebrate every Melburnian’s favourite over-priced breakfast food – the avo!

 

Blog idea: X health benefits of avocado

Video idea: X easy, delicious avocado recipes

Competition idea: Ask the avo-holics in your Facebook community to make their favourite avocado recipe and post a photo of it, tagging your brand. Choose the best, most creative or most delicious looking dish as the winner, and offer a prize fit for an avo-lover.

Community idea: Buy a box of avocados and give one to each person who visits your display home or sales suite on National Avocado Day. This small, cute and unique gesture will definitely make your brand memorable!

 

Harry Potter’s Birthday – July 31st

A day to celebrate the world’s most famous wizard!

 

Blog idea: Top X films to watch in your home theatre

Video idea: DIY Harry Potter costume

Event idea: Host a community screening of Harry Potter. It’s up to you how and where you choose to screen it, but if COVID restrictions apply in your state, please abide by the rules. You may need to have a registration process so that only the first 20 or 50 people to register can attend, and ensure seats are spread appropriately for social distancing and sanitised before and after the screening.

OR

Host a community-wide Harry Potter quiz. You can do this virtually over Zoom, or host it at a community hub, of course ensuring that social distancing and hygiene regulations are strictly followed.

Competition idea: Throughout the day, schedule a few posts whose captions are quotes from a Harry Potter book or film. For each post, the first person to guess the character that says the quote is the winner! It’s up to you how many posts you schedule throughout the day, and what prize you give to winners. Make sure you let your community know about the competition a few days before it takes place to encourage participation.

 

We hope you’re filled with a tonne of inspiration to make July a fun, creative and compelling month for content!

 

If you’d like discover how Property Republic can help you deliver consistently valuable content, get in touch.

 

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Content Marketing, Strategy

You’ve created some highly engaging videos for your brand – but where should you post them? There are two popular video platforms you can utilise when it comes to sharing your content – YouTube and Vimeo – and it’s important that you’re able to identify if one, both or neither are suitable for your brand and the quality and style of your property videos.

 

Both YouTube and Vimeo require higher quality videos for a more immersive cinema experience and while they offer similar functions, there are also underlying key differences. Let’s take a look at these platforms more closely to help you decide if they’re the right fit for your video content.

 

A bit about each platform…

 

YouTube

 

One of the most popular video sharing platforms, YouTube is also the second largest search engine, next to Google. It’s where users can watch, like, share, comment on, and even upload their own videos. Some of the most notable features of YouTube include:

 

  • Allows creators to earn money through showing advertisements on their videos

  • Anyone can join the site for free, although they do offer premium subscriptions to viewers

  • Video creators can join the platform’s partnership program when they have over 10,000 views

 

Vimeo

 

Created in 2004, Vimeo has become one of the most popular video-hosting sites in the past decade. Just like YouTube, this site offers users a place to upload, share and view high-quality videos.

 

  • Creators can make money by selling their video content to Vimeo on Demand

  • Users can join the site for free to enjoy basic features

  • Uploaders can choose among several subscription plans

  • No advertisements

 

Important comparisons

 

Upload Limit

 

YouTube allows users to upload an unlimited number of videos. However, their uploads are limited to 15 minutes per video for default accounts. In order to upload longer videos, you’ll need a verified account. For verified users, the maximum upload size is 128GB or 12 hours.

 

Vimeo has a range of plans that users can choose from to suit their needs, with each plan offering different abilities and limitations. Each plan has a specific storage capacity, with the limit ranging from 25GB to 5TB of storage each year.

 

Audience Reach

 

If you want to post to a platform with superior audience reach, YouTube is the place. To date, there are 2 billion active monthly YouTube users, compared to Vimeo’s 240 million.

 

Vimeo holds the distinction of being a community-driven platform. This means that while you won’t get the same traffic to your videos as on YouTube, you’re more likely to get loyal viewers who are genuinely interested and invested in your content.

 

Video Quality

 

YouTube gives freedom to users to upload anything they want, which means that videos of all qualities can be uploaded. Because of YouTube’s huge reach, even if you produced a video of exceptional quality, it could get lost in the clutter of less professional and lower-quality videos.

 

For more tips on how you can successfully engage and convert your audiences with video content, download our guide.

 

If you want to take a deep dive into Vimeo, read our blog.

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Strategy, Workshops

Property businesses are currently navigating new territory. 

 

Visiting display villages and land sales centres or attending community events are no longer options for customers on their property buying journey. To cope with the new norms of social distancing and working from home, many businesses have had to adapt the way they operate and how they reach and connect with customers. 

 

In order to equip property businesses with the insights they need to adapt to this new normal, Property Republic recently launched a series of webinars, called Marketing Clinics. 

 

Covering a range of content marketing, customer experience and property-focused topics, our Marketing Clinics have acquired a number of loyal participants (who we like to call our webinites) who have shared some encouraging feedback: 

 

‘’I have really enjoyed the Property Republic Marketing Clinics. Judi and her team are experts in their field and it’s great to get their insights through their clinics.  I’m looking forward to putting the knowledge I have gained into my marketing strategies’’

Rachel Glass, Project Marketing Specialist, Core Projects

 

 

 

 

 

 

 

Having worked with Judi since 2017, one of her greatest qualities is her generosity to share her wealth of knowledge to anyone who will listen. Judi and the team at Property Republic are the content marketing and customer experience experts in the property industry, and to have access to their free marketing clinics is marketing gold.”

Monika Pilekic, Head of Marketing, Lifestyle Communities

 

 

 

 

 

We’re excited to continue welcoming both returning and new attendees who are seeking to enhance their marketing efforts and also appreciate that our webinites are learning new things and sharing this with us. 

 

Click here to catch up on our Marketing Clinics to date and if you’d like to participate in future Marketing Clinics, sign up to our newsletter and follow us on social media to make sure you receive all the details.

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