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Thought Leadership

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Content Marketing, Strategy

August – the final month of the Australian winter, where mornings get crisper and days become longer. For Melburnian property marketers in 2020, August is a month of uncertainty as COVID restrictions toughen and market conditions remain challenging.

 

Because it’s more essential than ever that you’re engaging with your community online, we’ve got some fun and creative content ideas to help you drive engagement this August:

 

International Cat Day – August 8th

Today’s the purr-fect day to celebrate our furry friends and purr-ecious WFH pals. If you’re feline creative, here are some claw-some ways you can engage with your audience today:

 

Blog idea: Write a blog with tips on how homeowners can ‘cat-proof’ their new home so their pristine carpets, architraves and curtains can remain scratch-free.

Community idea: Engage your community by asking them to post a photo of their feline family members to socials and tag your brand’s handle in the caption. You could also add incentive by turning this initiative into a competition and offer a prize for the best post.

Brand idea: Ask your cat parent workmates to share photos or short videos of their purr-fect pet as they work from home. Share these images with your community to add personality to your brand’s online presence.

 

Book Lovers Day – August 9th

A day to curl up with your favourite read.

 

Blog idea: Write a blog about must-read books for your customers. It could be about interior design, garden maintenance, mindfulness, finance for FHB or a whole range of topics. People love listicles, so don’t be afraid to curate a list of useful books with the appropriate hyperlinks!

Spotify idea: In the days before Book Lovers Day, ask your social media community to share their favourite mindful music – tunes that can be played in the background while studying or reading. Add these songs to a Spotify playlist and share it with your community.

Community idea: Ask your community to share a photo their favourite book (audio, digital or hardback), with a caption that explains why to your Facebook page. Turn this activity into a competition by picking a winner and offering a prize worthy of a bookworm.

 

Left Handers Day – August 13th

A day to celebrate the uniqueness and differences of left handers.

 

Infographic ideas: X fun facts about left handers.

Brand idea: share photos of your left-handed team mates on your socials. It’s always nice to publicly acknowledge your team members for their uniqueness! It’ll also add personality to your brand.

Blog idea: X hacks for left handers.

 

Cupcake Day – August 17th

A day to sit back, relax and cake it easy.

 

Blog idea: X easy cupcake recipes.

Video idea: Film a video where you make a cupcake recipe in your display home’s kitchen. Throughout the video, also highlight the key features of the display home’s kitchen – the island bench that features plenty of space to prepare, the soft-close drawers to store your utensils, the butler’s pantry to wash up when you have guests, the high-quality appliances. This video idea not only provides a fun, entertaining video for your followers, it also showcases the beauty of the display home. Just make sure the kitchen is thoroughly cleaned when you’re finished!

Competition idea: Ask the cupcake lovers in your Facebook community to bake their favourite cupcake recipe and post a photo of it, tagging your brand. Choose the best or most creative as the winner, and offer a prize fit for a cupcake queen (or king!).

 

Senior Citizens Day – August 21st

A day to honour and respect our elders.

 

Spotify idea: In the days/weeks leading up to Senior Citizens Day, ask your community to share their favourite songs from 50s, 60s and 70s. Compile these songs into a Spotify playlist and share it on your social channels.

Video or live webinar idea: To encourage wellness and movement within the older generations of your community, ask a local fitness instructor to film a low impact class that’s suitable for seniors. It could be streamed live, or pre-recorded and shared across your socials.

Blog idea: X funny baby boomer phrases.

 

International Dog Day – August 26th

A day to celebrate man’s fur-nomenal best friend.

 

Video idea: DIY dog treats – film a video where you make a dog treat recipe in your display home’s kitchen. Throughout the video, also highlight the key features of the kitchen.

Infographic idea: X health benefits of having a pet dog.

Community idea: Engage your community by asking them to post a photo of their canine family members to socials and tag your brand’s handle in the caption. You could also add incentive by turning this initiative into a competition and offer a prize for the best post.

 

We hope you’re filled with a ton of inspiration to make August a fun, innovative and captivating month for content!

 

If you’d like discover how Property Republic can help you deliver consistently valuable content, get in touch. We have a range of content marketing offers available to help you enhance your content marketing activities without breaking the budget.

 

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Content Marketing, Strategy

July is an important month in our calendar. It marks the start of a new financial year and also marks that we’re halfway through the calendar year, making it a great time to pause, reflect and adjust our strategies for the upcoming months. It also plunges Melbourne into a frosty midwinter, meaning it’s officially time to bring out the umbrellas, padded jackets and lay that extra blanket on the bed.

 

This financial year, creating engaging content for your audience will be incredibly important. Developing consistent content will ensure you entertain, inspire, educate and inform your audience who are online more than ever before, due to the coronavirus pandemic.

 

Here’s how you can harness July’s days of note to create compelling content:

 

International Joke Day – July 1st

A day to encourage laughter as we hit the halfway point of the year.

 

Blog idea: X hilarious jokes to share with your family

Video idea: Use your iPhone to film your sales team telling their favourite jokes and post to your social channels

Competition idea: ask your Facebook community to either write or record themselves telling their favourite joke and tag your brand. Pick your favourite and the winner receives a prize chosen by you.

Infographic idea: X reasons why laughing is the best medicine

 

International Kissing Day – July 6th

A day to celebrate this simple but powerful gesture.

 

Blog idea: X interesting facts on how different cultures see the kiss

Social media idea: Encourage your social media community to send a ‘virtual kiss’ to someone they love but can’t see in person due to isolation or distance.

Spotify idea: Prior to July 6th, create a Spotify playlist featuring songs with the word ‘kiss’. Ask your community to nominate the songs they’d like featured on the playlist by posting to your Facebook page. Launch the playlist on International Kissing Day so your community can listen to it!

Competition idea: ask your Facebook community to get creative and write a poem or rhyme featuring the word ‘kiss’. The next day, choose your favourite poem and the winner received a prize chosen by you.

 

World Chocolate Day – July 7th

A day to indulge in everybody’s favourite sweet treat!

 

Blog idea: X easy chocolate recipes

Video idea: if you’re a builder, use one of your display homes or if you’re a developer, ask a builder partner if you can use one of their displays, to film a video where you make a chocolate dessert in the home’s kitchen. It can be a no-bake recipe if you don’t want to use the appliances, or any recipe that seems appropriate to you. Throughout the video, also highlight the key features of the display home’s kitchen – the island bench that features plenty of space to prepare, the soft-close drawers to store your utensils, the butler’s pantry to wash up when you have guests, the high-quality appliances. This video idea not only provides a fun, entertaining video for your followers, it also showcases the beauty of the display home. Just make sure the kitchen is thoroughly cleaned when you’re finished!

Infographic idea: X things you didn’t know about chocolate

Competition idea: Ask the chocaholics in your Facebook community to bake their favourite chocolate recipe and post a photo of it, tagging your brand. Choose the best, most creative or most decadent looking dessert as the winner, and offer a prize fit for a chocolate-lover. It could be a hamper filled with chocolatey treats, or a gift voucher for Haigh’s or the Lindt store.

 

World Emoji Day – July 17th

A day to appreciate the power of the humble emoticon.

 

Video idea: Use your iPhone to video your sales team talking about their favourite emoji and why.

Competition idea: Throughout the day, schedule a few posts whose captions are made up entirely of emojis. For each post, the first person to guess the sentence correctly is the winner! It’s up to you how many posts you schedule throughout the day, and what prize you give to winners. Make sure you let your community know about the competition a few days before it takes place to encourage participation.

Social media community idea: challenge your community to communicate using emojis as much as possible for the whole day!

Event idea: Host a community screening of the Emoji Movie. It’s up to you how and where you choose to screen it, but if COVID restrictions apply in your state, please abide by the rules. You may need to have a registration process so that only the first 20 or 50 people to register can attend, and ensure seats are spread appropriately for social distancing and sanitised before and after the screening.

 

National Cousins Day – July 24th and National Aunt and Uncle Day – July 26th

A day to celebrate your family connections near and far.

 

Blog idea: X local parks to visit with your family.

Social media community idea: encourage your social media community to share their favourite photos with their cousins on National Cousins Day and their Aunts and Uncles on National Aunt and Uncle Day, and write a caption explaining what they love about them.

Video idea: X easy DIY card designs to give to your cousin/Aunt/Uncle.

 

International Friendship Day – July 30th

A day to appreciate the amazing, supportive, caring friends in your life.

 

Social media community idea: encourage your social media community to share their favourite photos with their best friend and write a caption that explains what they love about them.

Video idea: X DIY gift ideas for your BFF

Competition idea: ask your community to write a short poem about what friendship means to them and tag your brand and the friend(s) it’s about. Choose a winner and give them a prize of your choice.

Spotify idea: create a Friendship Day playlist a week in advance and ask your social media community to nominate their favourite songs about friendship. Launch the playlist on the day so your community can listen!

 

National Avocado Day – July 31st

A day to celebrate every Melburnian’s favourite over-priced breakfast food – the avo!

 

Blog idea: X health benefits of avocado

Video idea: X easy, delicious avocado recipes

Competition idea: Ask the avo-holics in your Facebook community to make their favourite avocado recipe and post a photo of it, tagging your brand. Choose the best, most creative or most delicious looking dish as the winner, and offer a prize fit for an avo-lover.

Community idea: Buy a box of avocados and give one to each person who visits your display home or sales suite on National Avocado Day. This small, cute and unique gesture will definitely make your brand memorable!

 

Harry Potter’s Birthday – July 31st

A day to celebrate the world’s most famous wizard!

 

Blog idea: Top X films to watch in your home theatre

Video idea: DIY Harry Potter costume

Event idea: Host a community screening of Harry Potter. It’s up to you how and where you choose to screen it, but if COVID restrictions apply in your state, please abide by the rules. You may need to have a registration process so that only the first 20 or 50 people to register can attend, and ensure seats are spread appropriately for social distancing and sanitised before and after the screening.

OR

Host a community-wide Harry Potter quiz. You can do this virtually over Zoom, or host it at a community hub, of course ensuring that social distancing and hygiene regulations are strictly followed.

Competition idea: Throughout the day, schedule a few posts whose captions are quotes from a Harry Potter book or film. For each post, the first person to guess the character that says the quote is the winner! It’s up to you how many posts you schedule throughout the day, and what prize you give to winners. Make sure you let your community know about the competition a few days before it takes place to encourage participation.

 

We hope you’re filled with a tonne of inspiration to make July a fun, creative and compelling month for content!

 

If you’d like discover how Property Republic can help you deliver consistently valuable content, get in touch.

 

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