How Marketing Professionals Can Play a Part in FY20 Sales Success

It’s been a strange start to 2019. Market conditions have not been conducive to a normal volume of sales, and marketers have been well and truly put under the pump to deliver more leads that will magically purchase within seven days. Don’t get me started on why the finger is pointed at the marketing team [...]

By |2019-06-05T14:38:32+10:006th June, 2019|General Marketing, Strategy|

20 Post-event Survey Questions to Ask Attendees, Employees and Suppliers

So, you’ve just hosted an event and you’re trying to determine its success. While it’s important to rate the event against your own KPI’s and measures of success, it’s crucial that you gain an insight into how your attendees, suppliers and employees perceived your event.  Surveys are an efficient and effective means to collect feedback [...]

By |2019-05-23T13:07:02+10:0023rd May, 2019|Customer Experience, General Marketing|

Why Empathy Mapping Leads to Greater Conversion

“Many companies have forgotten they sell to actual people. Humans care about the entire experience, not just the marketing or sales or service. To really win in the modern age, you must solve for humans.” Dharmesh Shah, CTO & Co-Founder of HubSpot, encapsulates an incredibly crucial consideration for all successful businesses with the above quote. [...]

By |2019-05-09T08:59:54+10:009th May, 2019|Customer Experience|

How to understand your customer

As property marketers, it’s our responsibility to connect with our audience, understand who they are and what they care about. A great exercise to achieve this, is empathy mapping. Empathy mapping requires you to observe your customer persona, and make some judgements based on these observations. Ideally, in doing this you are able to begin [...]

By |2019-05-09T09:01:30+10:007th May, 2019|Customer Experience|

Untitled

When I was little, I remember using the Paint program on my computer, and every document being called “Untitled”. At the time, my six-year-old self didn’t quite realise what this meant. I thought it was the adult word for ‘document’. But now, in the world of masterplanned communities, the topic of untitled land becomes the [...]

By |2019-04-05T16:29:31+10:0029th April, 2019|Uncategorized|

It’s time to give yourself an honest rating

“There’s no chance that the iPhone is going to get any significant market share.” This is what the then Microsoft CEO, Steve Ballmer, famously said about Apple’s iPhone in 2007. Eighteen models and twelve years later, the brand continues to have loyal customers waiting in lines ahead of new releases. But it wasn’t all Field [...]

By |2019-04-05T16:29:18+10:0015th April, 2019|Customer Experience, Project marketing|

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