Connected Experiences – the way of today, not the future

Leading retailer David Jones recently decided to ditch the traditional runway show of its autumn/winter launch, for an immersive and intimate experience. About 100 guests were treated to a lunch at Hobart’s Museum of New and Old Art (MoNA), before a showcase of the season’s latest trends. It’s a brave move for the premium department [...]

By |2019-02-14T08:39:55+00:0013th February, 2019|Customer Experience, Strategy|

Why Property Marketers Need to Take Control of the Customer Experience

My car recently had a run in with a wall, despite having a 360-degree camera and warning sounds. The insurance company experience was average, but the repair and replacement service was outstanding. Not only was the replacement car delivered to me at a time and place of my convenience, the repair was done within the [...]

By |2019-02-11T08:10:35+00:0011th February, 2019|Customer Experience|

Surprise and Delight Marketing

What is it? Surprise and delight marketing involves providing unexpected rewards for potential and current customers with the intent of enhancing their engagement with your brand and nurturing their subsequent customer journey. Why is it important? It’s no lie that delighting customers is becoming increasingly difficult as expectations continue to rise. Delivering a ‘good’ or [...]

By |2018-12-13T13:26:39+00:001st December, 2018|Customer Experience, General Marketing|

Five Steps to Creating a Customer-Centric Culture for Your Business

While buying a property is perhaps the largest purchase decision an individual will make in their lifetime, many property developers don’t place a big enough emphasis on customer service. Delivering an exemplary customer experience can only be achieved when the entire organisation places the customer journey at the forefront of all strategies and initiatives. Watch [...]

By |2018-12-13T13:29:47+00:0022nd October, 2018|Customer Experience, General Marketing|

Why Listening is the Key to Providing Superior Customer Service

“Most of the successful people I’ve known are the ones who do more listening than talking.” ― Bernard M. Baruch. We must say, the famous American political consultant and financier Bernard Baruch hit the nail on the head with the above quote. It’s no secret that delivering exceptional customer service is an imperative component of the property [...]

By |2018-12-13T13:35:23+00:0015th August, 2018|Customer Experience|

Mastering the Art of Mystery Shopping

Particularly in the property industry, a large focus is placed on evaluating the monthly financial performance of businesses – so, shouldn’t the same concept apply to the sales and customer experience efforts of the on-site staff? It’s crucial that developers know how effectively their prospects are nurtured, and how well the on-site team represents the [...]

By |2018-12-13T13:35:46+00:009th August, 2018|General Marketing, Project marketing, Sales|

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