Surprise and Delight Marketing

What is it? Surprise and delight marketing involves providing unexpected rewards for potential and current customers with the intent of enhancing their engagement with your brand and nurturing their subsequent customer journey. Why is it important? It’s no lie that delighting customers is becoming increasingly difficult as expectations continue to rise. Delivering a ‘good’ or [...]

By |2018-12-13T13:26:39+00:001st December, 2018|Customer Experience, General Marketing|

Five Steps to Creating a Customer-Centric Culture for Your Business

While buying a property is perhaps the largest purchase decision an individual will make in their lifetime, many property developers don’t place a big enough emphasis on customer service. Delivering an exemplary customer experience can only be achieved when the entire organisation places the customer journey at the forefront of all strategies and initiatives. Watch [...]

By |2018-12-13T13:29:47+00:0022nd October, 2018|Customer Experience, General Marketing|

Why Listening is the Key to Providing Superior Customer Service

“Most of the successful people I’ve known are the ones who do more listening than talking.” ― Bernard M. Baruch. We must say, the famous American political consultant and financier Bernard Baruch hit the nail on the head with the above quote. It’s no secret that delivering exceptional customer service is an imperative component of the property [...]

By |2018-12-13T13:35:23+00:0015th August, 2018|Customer Experience|

Mastering the Art of Mystery Shopping

Particularly in the property industry, a large focus is placed on evaluating the monthly financial performance of businesses – so, shouldn’t the same concept apply to the sales and customer experience efforts of the on-site staff? It’s crucial that developers know how effectively their prospects are nurtured, and how well the on-site team represents the [...]

By |2018-12-13T13:35:46+00:009th August, 2018|General Marketing, Project marketing, Sales|

Audience Segmentation Made Simple

Segmentation is the process of organising your audience into meaningful groups, or segments. These groups share particular characteristics, such as demographics, socioeconomics, behaviours, geographics or psychographics and are determined based on your brand’s communications objectives. Different audiences require different forms of communication and information – that’s why segmentation matters. It ensures that organisations deliver the most [...]

By |2018-12-13T13:35:58+00:001st August, 2018|Content Marketing, Customer Experience, General Marketing|

Five Steps to Creating a Customer-Centric Culture for Your Business

Despite property being perhaps the largest purchase an individual will make in their life, many property developers do not place a big enough emphasis on customer service. The truth is, delivering an exemplary customer experience only works when the entire organisation and all its facets place the customer journey at the forefront of all strategies [...]

By |2018-12-13T13:36:27+00:0016th July, 2018|Customer Experience|

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