A Welsh family walks into a Melbourne real estate office…

Today is Random Acts of Kindness Day. It’s not a day I’ve ever taken notice of before, but as I began planning February content for Property Republic and our clients, I started to wonder how we could use this key date to generate content. It then got me thinking about what random acts of kindness [...]

By |2020-02-17T09:06:48+11:0017th February, 2020|Customer Experience|

6 Benefits of Social Media Marketing

Social media is an integral part of your digital marketing strategy. Utilising it effectively can help to propel your marketing goals into action and produce great results. Here are 6 benefits you can experience when you implement a comprehensive social media marketing strategy:    1. Increased brand awareness Social media is one of the best [...]

By |2020-01-24T14:48:28+11:0024th January, 2020|Social Media|

Get your customer experience rating to a 10 out of 10

I recently completed some study on customer experience (CX) strategy. When I talk to different property businesses, I am often assured that they have a CX plan. Excellent news. According to RMIT, CX strategy is "keeping the promises you've made to customers". This means you need to continually check your understanding of what your company [...]

By |2019-12-17T15:47:20+11:0017th December, 2019|Customer Experience|

Do you contribute to your customer’s pain?

Are you guilty of any of the following? Continuously posting FOR SALE or DISCOUNT shouty messages on your social media Sending an EDM with a subject line that screams HURRY DON’T MISS OUT Marketing selling messages, not educational information. Don’t worry, you’re not alone. Now consider your customer and what causes them frustration, or what [...]

By |2019-12-17T15:16:31+11:0017th December, 2019|Customer Experience|

Playing the Long Game

A week is a long time in property marketing, never mind a year. So why should we start targeting and nurturing the next generation of homebuyers now?   Content marketing is definitely a long game. Instead of monthly KPIs and short-term campaigns that come and go with the business priorities of the day, success in content [...]

By |2019-11-18T16:54:29+11:0027th November, 2019|Customer Experience|

6 Ways to Engage Prospects Without Spending Money

There’s a myriad of initiatives you can help your sales team to undertake that will engage prospects with minimal to no spend. Your sales team need to be the ultimate experts of your project, and their knowledge and expertise must be consistent across the board to encourage reliability and trust. Here are some ideas to [...]

By |2019-11-27T10:52:27+11:0026th November, 2019|Customer Experience, Lead Generation, Sales|

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