Why Empathy Mapping Leads to Greater Conversion

“Many companies have forgotten they sell to actual people. Humans care about the entire experience, not just the marketing or sales or service. To really win in the modern age, you must solve for humans.” Dharmesh Shah, CTO & Co-Founder of HubSpot, encapsulates an incredibly crucial consideration for all successful businesses with the above quote. [...]

By |2019-05-09T08:59:54+10:009th May, 2019|Customer Experience|

How to understand your customer

As property marketers, it’s our responsibility to connect with our audience, understand who they are and what they care about. A great exercise to achieve this, is empathy mapping. Empathy mapping requires you to observe your customer persona, and make some judgements based on these observations. Ideally, in doing this you are able to begin [...]

By |2019-05-09T09:01:30+10:007th May, 2019|Customer Experience|

It’s time to give yourself an honest rating

“There’s no chance that the iPhone is going to get any significant market share.” This is what the then Microsoft CEO, Steve Ballmer, famously said about Apple’s iPhone in 2007. Eighteen models and twelve years later, the brand continues to have loyal customers waiting in lines ahead of new releases. But it wasn’t all Field [...]

By |2019-04-05T16:29:18+10:0015th April, 2019|Customer Experience, Project marketing|

The One Where Monika Sells Her House (and Buys a New One)

No, it’s not the title of a Friends episode. But it is a factual account of me, a property marketer, and my current experience selling and buying real estate. During which process I’ve realised two revelations relating to my career as a property marketer. Revelation 1: Not all real estate agents are created equally I [...]

By |2019-04-01T16:11:17+10:003rd April, 2019|Customer Experience|

Out with the old, in with the best: 9 bad property marketing tactics you need to abandon

Our office is located in a High Street shopping mecca, where yummy mummies, comfortable retirees and suit-wearing real estate agents blend. It makes for interesting retail experiences. It’s guaranteed that someone will behave badly to a retail assistant at least once a day. “The wait for the coffee is too long.” “The coffee isn’t hot [...]

By |2019-03-18T10:14:26+10:0018th March, 2019|Customer Experience, General Marketing|

Connected Experiences – the way of today, not the future

Leading retailer David Jones recently decided to ditch the traditional runway show of its autumn/winter launch, for an immersive and intimate experience. About 100 guests were treated to a lunch at Hobart’s Museum of New and Old Art (MoNA), before a showcase of the season’s latest trends. It’s a brave move for the premium department [...]

By |2019-02-14T08:39:55+10:0013th February, 2019|Customer Experience, Strategy|

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