Social Media Summit April 2019: Marketing through Messaging Apps

Messaging apps are opening up a whole new window of opportunity for your brand’s marketing function. In our recent Social Media Summit, we researched and explored the exciting marketing and communication opportunities presented by three popular messaging apps: Facebook Messenger, WhatsApp and WeChat. Read on to discover how these apps can become an integrated part [...]

By |2019-04-29T13:22:02+10:007th May, 2019|Social Media, Strategy|

286 Instagram hashtags to increase your social media presence

More than a millennial trend, hashtags are incredible social media features that help to attract views to your posts and social profiles, as well as organise and store content for users to easily find. Using relevant and popular hashtags creates great visibility for your social activity and campaigns, and can help you to reach your [...]

By |2019-03-27T15:11:17+10:0027th March, 2019|Social Media|

Why You Shouldn’t Write-off Cold Leads

Over 12 months ago I conducted a workshop with a project team. The objective was to collaboratively devise a marketing and sales plan to deliver the very large number of sales required. One of the first questions I asked of the Sales Manager was, “How many prospects do you have on the database?” Him (proudly): [...]

By |2019-02-28T08:56:35+10:0028th February, 2019|General Marketing, Project marketing|

Landing Page Best Practices

Just as certain copywriting and design techniques enhance the effectiveness of your property website, there are special guidelines that are recommended when creating a compelling landing page for your project, promotion, event or campaign. Going beyond catchy headlines and subtitles, engaging copy and high-quality video and images – which are standard expectations of all online [...]

By |2018-10-18T08:53:40+10:0018th October, 2018|General Marketing|

Engage with a Landing Page

What is a landing page? A landing page is an invaluable digital marketing tool for property businesses, designed specifically for the purposes of a marketing or advertising campaign. It’s where a viewer is directed once they have clicked on a Facebook Ad Campaign, Google Ad or display advertisement for your project, event or promotion. Essentially, [...]

By |2018-11-07T15:38:21+10:0018th October, 2018|General Marketing, Project marketing|

The Power of Video

When it comes to an effective marketing strategy, it’s important that businesses remain relevant in order to continue to deliver meaningful messages.  The digital era has seen the rise of video for marketing and promotional purposes, with a whopping 81% of businesses using video as a marketing tool in 2017, according to the fourth State of Video Marketing Survey conducted by Wyzowl.   So, what makes video so beneficial and useful for businesses and marketers?    [...]

By |2018-10-09T14:38:16+10:009th October, 2018|Content Marketing, General Marketing|

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