Landing Page Best Practices

Just as certain copywriting and design techniques enhance the effectiveness of your property website, there are special guidelines that are recommended when creating a compelling landing page for your project, promotion, event or campaign. Going beyond catchy headlines and subtitles, engaging copy and high-quality video and images – which are standard expectations of all online [...]

By |2018-10-18T08:53:40+00:0018th October, 2018|General Marketing|

Engage with a Landing Page

What is a landing page? A landing page is an invaluable digital marketing tool for property businesses, designed specifically for the purposes of a marketing or advertising campaign. It’s where a viewer is directed once they have clicked on a Facebook Ad Campaign, Google Ad or display advertisement for your project, event or promotion. Essentially, [...]

By |2018-11-07T15:38:21+00:0018th October, 2018|General Marketing, Project marketing|

The Power of Video

When it comes to an effective marketing strategy, it’s important that businesses remain relevant in order to continue to deliver meaningful messages.  The digital era has seen the rise of video for marketing and promotional purposes, with a whopping 81% of businesses using video as a marketing tool in 2017, according to the fourth State of Video Marketing Survey conducted by Wyzowl.   So, what makes video so beneficial and useful for businesses and marketers?    [...]

By |2018-10-09T14:38:16+00:009th October, 2018|Content Marketing, General Marketing|

Top Marketing Pages to Follow

The marketing world is constantly evolving, and as a result it’s imperative that property marketers arm themselves with knowledge to keep up with the changing trends. This enables us to stay relevant and deliver meaningful information to our target audience. Here are some of the marketing pages we recommend adding to your arsenal:  ADMA   Short for Association for Data-driven Marketing and Advertising, ADMA is the [...]

By |2018-09-24T09:22:10+00:0024th September, 2018|Content Marketing, General Marketing, Strategy|

Top Findings: Email Benchmark Report 2018

The Orchard, in partnership with SmartCompany, recently released their inaugural email marketing report, The Australian Email Benchmark Report 2018. The report presents survey results from over 400 Australian businesses of various sizes, across multiple industries on all things email marketing, including email platforms used, number and type of emails sent, level of automation used, and [...]

By |2018-12-13T13:32:51+00:0013th September, 2018|Content Marketing, General Marketing, Strategy|

Tech Talk: Scheduling Tools

Modern day marketing requires the implementation and maintenance of a successful digital strategy. If your brand is looking to execute an effective, engaging and reliable approach to social media management, then online automation tools are a must. The reality is, embracing the mounting movement towards social media automation is fast becoming an expectation for businesses rather than [...]

By |2018-12-13T13:34:47+00:0021st August, 2018|General Marketing, Social Media|

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