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Thought Leadership

A place to keep up-to-date with the latest marketing trends

Strategy
You’ve probably heard the term ‘SEO’ thrown around in today’s digital-driven world. But do you know what SEO is, and how it can help your property business?According to Jill Whalen, CEO of High Rankings, “Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.”Also known as Search Engine Optimisation, SEO is the process of ranking first in search engines through utilising organic methods such as optimising content and improving user experience. Optimised websites come up in search
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Customer Experience, Strategy
We all know how much the marketing landscape can change from one year to the next. For the past nine years, WARC has been publishing their annual Marketing Toolkit, which features likely marketing changes in the year to come and tips on how to combat them.In this blog, we’ll take a look at some of these anticipated changes, how they might affect property marketers and how we can best implement these in our property marketing strategy. Let’s jump straight in!1. Walled gardens Companies such as Facebook and Google are working hard
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Content Marketing, Lead Generation, Lead Nurture, Strategy
With digital platforms being the most popular way for individuals to consume information and content, it’s imperative that your digital presence is consistent, accurate and attractive. Here are some simple and cost-effective initiatives to be on top of your digital game:Review the ROI of your digital listings In some instances, advertising on platforms such as REA can put a serious dint in your budget, so make sure you’re getting results. This could also be a great time to look at other advertising channels and platforms which may cost less, such
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Customer Experience, Lead Nurture, Strategy
Adobe and Econsultancy’s Digital Trends Report 2019 is out, and we’re intrigued – but not surprised – by the findings! Among others, the report’s main findings indicate a strong correlation between company success and the delivery of a first-class, personalised customer experience.  Take a look at some of the latest digital trends for 2019 and how they relate to the property industry:1. Focus on customer experienceThe report found that only one in ten organisations view themselves as ‘very advanced’ when it comes to customer experience. In fact, over 50 per
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Content Marketing, Strategy
Having a multiplatform communication strategy is vital for developers and builders to ensure customer satisfaction.The stats presented come from Statista and represent the estimated data that’s created in ONE MINUTE on the internet. We understand that you can’t, and probably don’t need to, be on every platform but it’s easy to choose a few and do them very well. Start with understanding what each medium is used for. Here are some things to know about Instagram, Facebook, video and email marketing. An exclusively visual photo-sharing platform, Instagram boasts a community
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Strategy
Messaging apps are opening up a whole new window of opportunity for your brand’s marketing function.In our recent Social Media Summit, we researched and explored the exciting marketing and communication opportunities presented by three popular messaging apps: Facebook Messenger, WhatsApp and WeChat.Read on to discover how these apps can become an integrated part of your marketing strategy. Facebook MessengerWould you believe that in the future, a property transaction could all be done only using Facebook Messenger?  ​Think of your current customer experience. You probably use a variety of platforms to communicate: marketing
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Lead Nurture
More than a millennial trend, hashtags are incredible social media features that help to attract views to your posts and social profiles, as well as organise and store content for users to easily find. Using relevant and popular hashtags creates great visibility for your social activity and campaigns, and can help you to reach your target audience more effectively. It also opens the opportunity for a bigger social media audience, which in turn, is likely to result in increased fresh leads for your project. To make your social media marketing
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Lead Nurture
Over 12 months ago I conducted a workshop with a project team. The objective was to collaboratively devise a marketing and sales plan to deliver the very large number of sales required. One of the first questions I asked of the Sales Manager was, “How many prospects do you have on the database?” Him (proudly): “7,000” Me: “And on average, what is your conversion rate?” Him (proudly): “10%” Me: “So, based on those numbers, if we spent no money on generating new enquiry this year, we could achieve the sales
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Lead Nurture
Just as certain copywriting and design techniques enhance the effectiveness of your property website, there are special guidelines that are recommended when creating a compelling landing page for your project, promotion, event or campaign. Going beyond catchy headlines and subtitles, engaging copy and high-quality video and images – which are standard expectations of all online marketing and web initiatives – there are other parameters we recommend following to maximise the success of your landing page. Download our free infographic or read our top tips below:Keep it simpleLanding pages convert most
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Project Marketing
What is a landing page?A landing page is an invaluable digital marketing tool for property businesses, designed specifically for the purposes of a marketing or advertising campaign. It’s where a viewer is directed once they have clicked on a Facebook Ad Campaign, Google Ad or display advertisement for your project, event or promotion.Essentially, a landing page is like a digital billboard – it’s created to prompt a specific action from the visitor through clear messaging and a direct call-to-action. Generally, landing pages ask visitors to provide their details in exchange
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