Landing Page Best Practices

Just as certain copywriting and design techniques enhance the effectiveness of your property website, there are special guidelines that are recommended when creating a compelling landing page for your project, promotion, event or campaign. Going beyond catchy headlines and subtitles, engaging copy and high-quality video and images – which are standard expectations of all online [...]

By |2018-10-18T08:53:40+00:0018th October, 2018|General Marketing|

Engage with a Landing Page

What is a landing page? A landing page is an invaluable digital marketing tool for property businesses, designed specifically for the purposes of a marketing or advertising campaign. It’s where a viewer is directed once they have clicked on a Facebook Ad Campaign, Google Ad or display advertisement for your project, event or promotion. Essentially, [...]

By |2018-11-07T15:38:21+00:0018th October, 2018|General Marketing, Project marketing|

Top Findings: Email Benchmark Report 2018

The Orchard, in partnership with SmartCompany, recently released their inaugural email marketing report, The Australian Email Benchmark Report 2018. The report presents survey results from over 400 Australian businesses of various sizes, across multiple industries on all things email marketing, including email platforms used, number and type of emails sent, level of automation used, and [...]

By |2018-12-13T13:32:51+00:0013th September, 2018|Content Marketing, General Marketing, Strategy|

8 Crucial Steps to Creating Appealing Online Content

Providing audiences with a range of content designed to offer valuable knowledge and insights is the key to maximising online engagement. Sales content must make up only a fraction of your content marketing strategy for it to remain successful. As Davide Beebe, former Head of Content, Marriott, states: “Content marketing is really like a first [...]

By |2018-12-13T13:36:35+00:0010th July, 2018|Content Marketing, General Marketing|

Our Top Takeaways from Adobe’s Digital Trends Report 2018 – Part Three

Property Republic’s Key Takeaway: educating and upskilling your workforce on industry advances and digital aptitude engenders business success. For our third and final instalment of our top takeaways from Adobe and Econsultancy’s Digital Intelligence Briefing: 2018 Digital Trends report, we discuss the undeniable value of the educational and digital training for companies’ employees. “Top-performing organisations [...]

By |2018-07-05T11:06:36+00:0019th June, 2018|General Marketing|

Tech Talk: 4 Apps to Diversify Your Content

Internationally acclaimed keynote speaker Andrew Davis wisely said that “content builds relationships. Relationships are built on trust. Trust drives revenue.” Following on from his insightful words, marketers must ensure their content is engaging, relevant and meaningful in order to continue to build relationships with customers, and hence drive revenue. A brand’s content must have a [...]

By |2018-07-05T11:11:11+00:0011th June, 2018|Content Marketing|

Thanks! We look forward to sharing the latest property marketing insights with you.

If you don’t see an email from Property Republic in your Inbox, our email may have mistakenly been sent to your spam folder. Please add hello@propertyrepublic.com.au to your
Safe Senders List to ensure you receive our newsletters regularly.

Thank you for your enquiry. We look forward to speaking with you soon.