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Thought Leadership

A place to keep up-to-date with the latest marketing trends

Content Marketing, Strategy

Top Findings: Email Benchmark Report 2018

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13 September, 2018

- Content Marketing, Strategy

The Orchard, in partnership with SmartCompany, recently released their inaugural email marketing report, The Australian Email Benchmark Report 2018.The report presents survey results from over 400 Australian businesses of various sizes, across multiple industries on all things email marketing, including email platforms used, number and type of emails sent, level of automation used, and mobile optimisation. The report additionally features helpful advice and insights, to help businesses achieve an optimal and successful email marketing strategy.Most interesting was the scale of companies who lack the resources or knowledge to effectively measure
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Content Marketing, Customer Experience

Email Marketing in the Property Industry

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29 August, 2018

- Content Marketing, Customer Experience

It’s a common perception that social media platforms dominate the online marketing sphere, what with Facebook boasting a staggering 1 billion active users,  Instagram 700 million and LinkedIn over 106 million.In the world of content marketing, all activity on your website, social media pages, and video channels ultimately leads to getting your audience and potential customers to sign up to your database.What is Email Marketing?Email marketing is often cited as second only to search engines when it comes to the most effective online marketing tactic. According to MarketingSherpa, 72% of
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Content Marketing, Customer Experience

Email Marketing Best Practices

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29 August, 2018

- Content Marketing, Customer Experience

Email marketing presents a myriad of benefits when executed efficiently. A comprehensive email marketing strategy enables relationship-building between brand and customer, which  encourages loyalty and generates new leads. This is especially useful in the property industry where keeping contact with clients – even after the sale has been closed – is crucial.Here are some best practice tips to help your brand maximise its email marketing efforts:Build your email list.One of the temptations to avoid when starting your email marketing campaign is to purchase your email list. This can bring repercussions
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