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Thought Leadership

A place to keep up-to-date with the latest marketing trends

Strategy
Wednesday 27th June saw the Property Republic Team map out and plan the future of our brand in an intensive planning session.With butcher’s paper, post-its, notepads and thinking caps at the ready, we spent the entire day establishing the foundations on which we want the Property Republic brand to grow.We additionally equipped ourselves with the necessary strategies to achieve our future goals. We began the day discussing the purpose of our planning session, to ensure we all had a clear and shared understanding of the desired outcome of the day.
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Strategy
It’s no secret that while many females fulfil administration, support and marketing roles within the property industry, many leadership positions inside the property scope remain largely male-dominated.In recent years, our industry has seen the adoption and implementation of various strategies to achieve and nurture gender diversity within management and executive roles. The conception of mentoring programs is a particularly important initiative that assists the networking, upskilling and career development efforts of women in property. Property Republic has gathered some helpful insights on gender diversity in the industry and the benefits
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We recently had a light bulb moment. Perhaps it was more of a slow burn that crept up on us and everything clicked. We think we had known it for a while but couldn’t quite put our fingers on how to go about changing it and probably had in the back of our mind that the industry wasn’t ready to steer away from traditional marketing methods. After all, millions of Australians live in what was once a new housing estate and were attracted to the site after seeing a sign,
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