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Thought Leadership

A place to keep up-to-date with the latest marketing trends

Content Marketing
Briefing is such an important step when engaging with a video production partner. It’s your opportunity to provide the video team with your expectations and allows you to really set the tone of the production you want to create. Here are some things you’ll need to consider during the briefing phase of your video production:1. Be a clear briefer. This means providing as much information as possible, including aspect (portrait or landscape), deadline in market and length. This can be done through filling out a briefing template. In your brief,
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Content Marketing, Lead Nurture
You’ve created an email with compelling copy and a punchy subject line, but it’s not performing well.  That’s despite the 2019 statistics from HubSpot saying that 99% of consumers check their email everyday and 59% of respondents claim that marketing emails influence their purchase decisions.   Here are some possible reasons why your emails aren’t converting:  Your Call-to-Action is weak Having a sub-par call-to-action is almost as bad as having no CTA at all! Even if your subject line offers a gripping hook, and your email copy proves irresistible, you’ll receive better results if
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Strategy
From blogs and articles to podcasts and courses, there’s a plethora of resources available to property marketers looking to enhance their strategies or learn a new skill.   While digital resources are highly convenient, at Property Republic, we love good, old-fashioned paper books!   To help you fill up your arsenal with great reads, here are three of our favourites:  Blue Ocean Strategy, Expanded Edition, W. Chan Kim & Renée Mauborgne  Following the success of the initial release of ‘Blue Ocean Strategy’, published in 2004, W. Chan Kim and Renée Mauborgne have added further detail
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Content Marketing, Strategy
To outsource or not to outsource? It’s a question many property businesses must ask themselves when determining how their marketing efforts will take shape. Marketing, after all, involves a diverse array of working roles, from creating and producing content to following up and measuring the effectiveness of campaigns.   If implemented effectively, engaging the services of an external marketing agency can provide your property business with a range of benefits. These include:  You gain access to expertise – without burning out your internal team Good marketing requires you to be an expert
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Content Marketing, Customer Experience
The Adobe Symposium has concluded for 2019 and the Property Republic team has gathered the lessons we’ve learned and the valuable insights we’ve gained from one of the sessions, The Future of Customer Experience.Immersive. Digital. Personalised.These are the best words that describe the customer experience in the age of technology. We can clearly see the transformations in banking and retail where digital technology changed the way business is done.“We used to say, ‘We’re never going to buy shoes that we can’t try first’. And now, the online shoe industry is
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Workshops
The year is 2045. Meat is scarce; we’re rethinking our consumption and main meals are plant-based with a side of crickets. It’s a cashless society and your robot friend, Destiny, literally needs to unplug and recharge at the end of the day. Art imitated life at Sensory Underground – an immersive dining experience featuring Tokyo Tina, in Federation Square’s underground labyrinth. This reality could be admired as utopian, or as dystopian, depending on which side of the coin you’re looking at. But it was genuinely an experience to delight all
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Customer Experience
In terms of overall value for money, especially when it comes to ROI for customer service, the fast-food restaurant industry rarely skips a beat. Sure, sometimes you might get annoyed if they left a pickle in your cheeseburger when you specifically ask for it without, but it’s barely equivalent to the disappointment home builders are faced with when it comes to title and construction delays. Australian food chain burger specialist, Grill’d, has taken this one step further and introduced a feedback stick – literally. Eat-in diners have their standard cutlery
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Content Marketing, Lead Nurture, Strategy
It’s been a strange start to 2019. Market conditions have not been conducive to a normal volume of sales, and marketers have been well and truly put under the pump to deliver more leads that will magically purchase within seven days. Don’t get me started on why the finger is pointed at the marketing team during a downturn….Over the past six months, the Property Republic team have deliberately been mystery shopping around Melbourne. We’ve found big vision statements that don’t translate into a memorable customer experience, sales teams that respond
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Customer Experience, Project Marketing
“There’s no chance that the iPhone is going to get any significant market share.”This is what the then Microsoft CEO, Steve Ballmer, famously said about Apple’s iPhone in 2007. Eighteen models and twelve years later, the brand continues to have loyal customers waiting in lines ahead of new releases.But it wasn’t all Field of Dreams. People didn’t just come to Apple because they built an iPhone. But the company did demonstrate tenacity and resilience as they navigated through the rapid pace in technology changes, an influx of android competitors diluting
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Content Marketing, Strategy
Timeliness is one of the most important aspects of any content marketing strategy, whether you’re running a campaign on your website, sending email newsletters, or simply posting on social media.One way to ensure that your content is timely, is by planning it in alignment with current events and holidays and riding the peak of public interest. This way, you’ll be able to amplify your content and make your campaign more relevant and effective. For many marketers, strong editorial planning is a necessity. Here are two key tips to help you deliver
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