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Thought Leadership

A place to keep up-to-date with the latest marketing trends

Customer Experience
In terms of overall value for money, especially when it comes to ROI for customer service, the fast-food restaurant industry rarely skips a beat. Sure, sometimes you might get annoyed if they left a pickle in your cheeseburger when you specifically ask for it without, but it’s barely equivalent to the disappointment home builders are faced with when it comes to title and construction delays. Australian food chain burger specialist, Grill’d, has taken this one step further and introduced a feedback stick – literally. Eat-in diners have their standard cutlery
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Customer Experience, Project Marketing
“There’s no chance that the iPhone is going to get any significant market share.”This is what the then Microsoft CEO, Steve Ballmer, famously said about Apple’s iPhone in 2007. Eighteen models and twelve years later, the brand continues to have loyal customers waiting in lines ahead of new releases.But it wasn’t all Field of Dreams. People didn’t just come to Apple because they built an iPhone. But the company did demonstrate tenacity and resilience as they navigated through the rapid pace in technology changes, an influx of android competitors diluting
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Content Marketing, Lead Nurture, Strategy
Customer obsession, customer-first strategy, customer experience, customer relations. We talk about this a lot in property but when push comes to shove, the customer is not always at the forefront of our decision making. Are you sometimes overwhelmed by the lack of tools available to create value for your customers? Do you get frustrated that your project team is not aligned on what provides value to each customer segment? Have you been involved in a project where bold, shiny ideas are tried weekly and inevitably don’t work? Get in line.
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Project Marketing, Strategy
I love working with a talented General Manager or Project Director. One who knows enough about marketing to ask the right questions but is also smart enough to provide the marketing function with the right resources and tools to ensure they achieve the business goals. I love working with a great Development Manager. One who knows enough about marketing to ask the right questions but is also smart enough to work with the marketer not against them. It’s not, “your budget vs. my budget” it’s, “how can we deliver what’s
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Content Marketing, Project Marketing
I recently read a LinkedIn article by Kaitlyn Gillies, entitled Treat your Marketing Consultant like your GP. Gillies, in her compelling article, compares the way general practitioners’ knowledge, advice and medical recommendations are received, versus that of marketing experts by businesses. “We respect the advice of medical practitioners because they have knowledge, training, skills and experience that give them authority to advise us on what is best for our health. The same goes for working with a marketing professional or agency.” And I’ve got to say, she makes one hell
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Customer Experience, Project Marketing, Strategy
Leading retailer David Jones recently decided to ditch the traditional runway show of its autumn/winter launch, for an immersive and intimate experience. About 100 guests were treated to a lunch at Hobart’s Museum of New and Old Art (MoNA), before a showcase of the season’s latest trends. It’s a brave move for the premium department store who has been trading for 180 years. But, with operating profit decreasing by 58.3 per cent in 2018 compared to the end of fiscal 2017, this progressive shift is a sign of the times.
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Customer Experience
My car recently had a run in with a wall, despite having a 360-degree camera and warning sounds. The insurance company experience was average, but the repair and replacement service was outstanding. Not only was the replacement car delivered to me at a time and place of my convenience, the repair was done within the timeframe quoted. Happy days. The cost of the car is about a third of the price of a 380m2 block in Melbourne’s outer growth area. But I’m not sure the property experience is as pleasurable.
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Strategy
The internet is brimming with accessible marketing resources, but getting our hands on informative, innovative and eye-opening marketing books is an inimitable experience.The team at Property Republic are passionate about finding opportunities for continuous learning. To help you unlock new skills and discover new knowledge, we’ve gathered some of our favourite marketing books:Epic Content Marketing by Joe PulizziIn a world where we’re constantly bombarded by information, it can be difficult to sift through the noise and find what’s really valuable. That’s why it’s so important for marketers to deliver valuable
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Customer Experience
While buying a property is perhaps the largest purchase decision an individual will make in their lifetime, many property developers don’t place a big enough emphasis on customer service. Delivering an exemplary customer experience can only be achieved when the entire organisation places the customer journey at the forefront of all strategies and initiatives. Watch our video to discover how this can be achieved: 
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Project Marketing
What is a landing page?A landing page is an invaluable digital marketing tool for property businesses, designed specifically for the purposes of a marketing or advertising campaign. It’s where a viewer is directed once they have clicked on a Facebook Ad Campaign, Google Ad or display advertisement for your project, event or promotion.Essentially, a landing page is like a digital billboard – it’s created to prompt a specific action from the visitor through clear messaging and a direct call-to-action. Generally, landing pages ask visitors to provide their details in exchange
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