It’s time to give yourself an honest rating

“There’s no chance that the iPhone is going to get any significant market share.” This is what the then Microsoft CEO, Steve Ballmer, famously said about Apple’s iPhone in 2007. Eighteen models and twelve years later, the brand continues to have loyal customers waiting in lines ahead of new releases. But it wasn’t all Field [...]

By |2019-04-05T16:29:18+10:0015th April, 2019|Customer Experience, Project marketing|

Why the Value Proposition Must Be the Starting Point for Your Marketing Plan

Customer obsession, customer-first strategy, customer experience, customer relations. We talk about this a lot in property but when push comes to shove, the customer is not always at the forefront of our decision making. Are you sometimes overwhelmed by the lack of tools available to create value for your customers? Do you get frustrated that [...]

By |2019-02-07T07:17:58+10:0021st February, 2019|Strategy|

ATTENTION PROPERTY MARKETERS: time to get some R.E.S.P.E.C.T!

I love working with a talented General Manager or Project Director. One who knows enough about marketing to ask the right questions but is also smart enough to provide the marketing function with the right resources and tools to ensure they achieve the business goals. I love working with a great Development Manager. One who [...]

By |2019-02-19T08:34:58+10:0019th February, 2019|General Marketing|

Why Marketing and Medicine are More Similar Than You Think

I recently read a LinkedIn article by Kaitlyn Gillies, entitled Treat your Marketing Consultant like your GP. Gillies, in her compelling article, compares the way general practitioners’ knowledge, advice and medical recommendations are received, versus that of marketing experts by businesses. “We respect the advice of medical practitioners because they have knowledge, training, skills and [...]

By |2019-02-18T08:58:53+10:0018th February, 2019|General Marketing|

Connected Experiences – the way of today, not the future

Leading retailer David Jones recently decided to ditch the traditional runway show of its autumn/winter launch, for an immersive and intimate experience. About 100 guests were treated to a lunch at Hobart’s Museum of New and Old Art (MoNA), before a showcase of the season’s latest trends. It’s a brave move for the premium department [...]

By |2019-02-14T08:39:55+10:0013th February, 2019|Customer Experience, Strategy|

Why Property Marketers Need to Take Control of the Customer Experience

My car recently had a run in with a wall, despite having a 360-degree camera and warning sounds. The insurance company experience was average, but the repair and replacement service was outstanding. Not only was the replacement car delivered to me at a time and place of my convenience, the repair was done within the [...]

By |2019-02-11T08:10:35+10:0011th February, 2019|Customer Experience|

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