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Thought Leadership

A place to keep up-to-date with the latest marketing trends

Project Marketing, Strategy
I love working with a talented General Manager or Project Director. One who knows enough about marketing to ask the right questions but is also smart enough to provide the marketing function with the right resources and tools to ensure they achieve the business goals. I love working with a great Development Manager. One who knows enough about marketing to ask the right questions but is also smart enough to work with the marketer not against them. It’s not, “your budget vs. my budget” it’s, “how can we deliver what’s
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Content Marketing, Project Marketing
I recently read a LinkedIn article by Kaitlyn Gillies, entitled Treat your Marketing Consultant like your GP. Gillies, in her compelling article, compares the way general practitioners’ knowledge, advice and medical recommendations are received, versus that of marketing experts by businesses. “We respect the advice of medical practitioners because they have knowledge, training, skills and experience that give them authority to advise us on what is best for our health. The same goes for working with a marketing professional or agency.” And I’ve got to say, she makes one hell
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Customer Experience, Project Marketing, Strategy
Leading retailer David Jones recently decided to ditch the traditional runway show of its autumn/winter launch, for an immersive and intimate experience. About 100 guests were treated to a lunch at Hobart’s Museum of New and Old Art (MoNA), before a showcase of the season’s latest trends. It’s a brave move for the premium department store who has been trading for 180 years. But, with operating profit decreasing by 58.3 per cent in 2018 compared to the end of fiscal 2017, this progressive shift is a sign of the times.
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Customer Experience
My car recently had a run in with a wall, despite having a 360-degree camera and warning sounds. The insurance company experience was average, but the repair and replacement service was outstanding. Not only was the replacement car delivered to me at a time and place of my convenience, the repair was done within the timeframe quoted. Happy days. The cost of the car is about a third of the price of a 380m2 block in Melbourne’s outer growth area. But I’m not sure the property experience is as pleasurable.
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Lead Nurture
Modern day marketing requires the implementation and maintenance of a successful digital strategy.If your brand is looking to execute an effective, engaging and reliable approach to social media management, then online automation tools are a must.The reality is, embracing the mounting movement towards social media automation is fast becoming an expectation for businesses rather than a pre-emptive indulgence. To help you in your journey towards social media automation, we’ve developed a shortlist of our favourite management and scheduling tools:AgorapulseIntuitive in design and easy to navigate, Agorapulse is an affordable and user-friendly scheduling
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Customer Experience
Despite property being perhaps the largest purchase an individual will make in their life, many property developers do not place a big enough emphasis on customer service.The truth is, delivering an exemplary customer experience only works when the entire organisation and all its facets place the customer journey at the forefront of all strategies and initiatives.Here are five steps to help foster a customer-centric ethos within your business:Make customer satisfaction a core valueAdd customer satisfaction to your philosophy. A customer-centric culture is realised most effectively when it is considered an
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Content Marketing, Strategy
CMI recently released their Content Management and Strategy Survey for 2018 and the results have us intrigued.If your organisation is struggling to implement the right technologies to manage and strategise your content marketing, you’re not alone. Key findings of the survey report that many organisations struggle with the management of their content marketing initiatives.  Despite 91% of respondents declaring the use of content marketing to promote their organisation’s products or services and support prospects and customers, the survey indicates that more organisations need to begin viewing their content as an asset. The majority of respondents report their businesses are lacking the right technologies to manage
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Content Marketing, Customer Experience, Strategy
For the second installment of our Digital Intelligence Briefing: 2018 Digital Trends report takeaways, we discuss the findings that a dual focus on content and data enhances the customer journey.Property Republic’s Key Takeaway:Combining data insights with effective content to facilitate well-designed user journeys enriches customer experience. According to the report: “The top strategic priority for organisations in 2018 is content and experience management, encapsulating the importance of harnessing content and media assets as effectively as possible to ensure the most effective interactions with customers and prospects.”Nearly half of the surveyed
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Project Marketing, Strategy, Workshops
It’s a common problem in many organisations: the misalignment between the sales and marketing teams. We’d all agree that it’s imperative that they need to work hand in hand. But some sales and marketing teams barely speak to one another. Fact. They both have the same objective – to drive sales and revenue. Marketing’s role is to generate qualified leads, manage the customer experience, increase brand awareness and create a brand-appropriate sales environment. The sales team’s role is to turn the qualified leads into sales, live the brand and provide an
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Strategy
When you woke up on New Years’ Day, was your head spinning with resolutions that require a bit more thought and planning? To realise the Property Republic strategic plan, each team member also has an individual 90-day action plan to ensure that everyone is working towards the same business objective. Breaking down the annual plan into bite-sized chunks is less daunting and will help overcome the last quarter rush to get everything done. It’s easier to budget, resource, monitor and review each strategy and action. Three months is enough time to
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