7 Benefits of SMS Marketing

SMS (short message service) marketing is an initiative that uses text messages to send promotional, advertising and educational materials to consumers. The strategy is purely permission based, which means customers must opt-in to receiving texts – making your audience highly engaged. If we think about the average person’s dependence on their smart phone on a [...]

By |2019-11-20T11:12:48+11:0020th November, 2019|Strategy|

Components for achieving great CX

Because the nature of buying a property isn’t a straightforward transaction, having a model to follow to ensure you’re delivering a great customer experience (CX) is invaluable. According to the Customer Service Journal, there are six key ingredients that enable effectiveness, efficiency and satisfaction in CX. Reachability The customer can find and/or get access to [...]

By |2019-10-25T14:47:26+11:003rd October, 2019|Customer Experience|

5 Facts Every Content Marketer Should Know

As property marketers, our marketing objectives can often be overlooked by the need to sell. It’s important that we continue to educate our teams that leading the customer to a sale isn’t the end result – it’s just the beginning. Keeping your current and prospective customers engaged, informed and entertained by your content is just [...]

By |2019-09-11T10:44:59+11:002nd October, 2019|General Marketing, Strategy|

Are you ready for the future?

The year is 2045. Meat is scarce; we’re rethinking our consumption and main meals are plant-based with a side of crickets. It’s a cashless society and your robot friend, Destiny, literally needs to unplug and recharge at the end of the day. Art imitated life at Sensory Underground – an immersive dining experience featuring Tokyo [...]

By |2019-08-21T09:20:08+11:0012th August, 2019|Customer Experience, General Marketing, Strategy|

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