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Thought Leadership

A place to keep up-to-date with the latest marketing trends

Project Marketing, Strategy

Project marketing involves liaising with an array of consultants, agencies and professionals; content agencies, photographers and videographers, community managers, renderers, copywriters, builders and landscapers just to name a few.

 

To make your job (and their job) easier, it’s essential that you’re a good briefer. In fact, we can’t emphasise the importance of good briefing enough!

 

Briefing is your opportunity to provide your consultants with clear expectations, allowing you to really set the tone of the assets you want created.

 

Here are some things you’ll need to consider when you brief.

 

1. Be a clear briefer. One of the best ways to clearly outline your expectation is by filling out a briefing template. In your brief, be clear about what you want and what you don’t want. You may even like to provide examples. And always set realistic timeframes and provide budget expectations.

 

2. Provide solution-based feedback. Always start your feedback with what you liked. Then voice your ideas and criticisms in a constructive way that will help the professionals to understand your expectations. And be prepared to listen to suggestions from your consultants – after all, they’re the experts!

 

3. Be thorough. Provide the consultants with all the necessary information and assets at the same time to reduce inefficient ‘back and forth’ communication.

 

For more useful project marketing insights and tips, download our free Project Marketer’s Handbook.

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Content Marketing, Strategy

It’s safe to say that Instagram has social media users reeling to jump on board with their newest feature! (See what we did there?)

 

Reels enables Instagram users to record, edit, and share 15-second multi-clip videos. Integrated within the Instagram app, this feature allows users to customise videos with in-app creative tools to add audio and effects.

While it’s no secret that the Property Republic loves an engaging video and a multi-platform social media plan, we’re also big believers in developing effective strategies.

And so with the emergence of a new, creative and visual means for property businesses to engage with their audience on Instagram, we think it’s important to highlight to key things:

 

  1. If you can effectively integrate reels into your existing Instagram strategy, do it. Property Republic has worked with a range of developers and builders who consider video an important part of their social media activity, and have access to the resources and experts required to successfully integrate new video trends into their existing strategy. If you’re currently dominating video content and looking for fresh ways to engage, then adding reels into the mix is a great idea. You have nothing to lose by enhancing your current Instagram activity and entertaining your community by harnessing this new feature.

  1. If reels doesn’t fit into your existing Instagram strategy, don’t include it for the sake of it. When establishing your content and social media strategy it’s generally a good idea to pick one or two channels and master them first before expanding your online presence. Perhaps you’re still finding the rhythm of your social media schedule, or maybe you’re questioning if Instagram is a relevant platform for your audience. If integrating reels into your strategy won’t help you reach your social media marketing goals, then don’t feel obliged to use it. Reels might be something you explore later down the track, or something your team agrees isn’t aligned with your brand and its objectives. Don’t feel like you need to jump on the reels bandwagon just because everyone else is.

 

If you’d like to learn more about how Reels works and how you can use it for your property business, read our blog.

 

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Customer Experience, Lead Nurture
There’s no denying that the Australian property market has corrected itself in some states.  In Victoria, developers have enjoyed years of good times, with blocks virtually selling themselves, apartment sales overseas in abundance and large profits banked. Today, we have to work harder to achieve sales success. So, when the going gets tough, why has it become common practice to cut back on marketing spend when you should be reviewing and refining your marketing efforts, and spending just as much or even more on effective and engaging strategies? Here are
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