ATTENTION PROPERTY MARKETERS: time to get some R.E.S.P.E.C.T!

I love working with a talented General Manager or Project Director. One who knows enough about marketing to ask the right questions but is also smart enough to provide the marketing function with the right resources and tools to ensure they achieve the business goals. I love working with a great Development Manager. One who [...]

By |2019-02-19T08:34:58+00:0019th February, 2019|General Marketing|

Why Marketing and Medicine are More Similar Than You Think

I recently read a LinkedIn article by Kaitlyn Gillies, entitled Treat your Marketing Consultant like your GP. Gillies, in her compelling article, compares the way general practitioners’ knowledge, advice and medical recommendations are received, versus that of marketing experts by businesses. “We respect the advice of medical practitioners because they have knowledge, training, skills and [...]

By |2019-02-18T08:58:53+00:0018th February, 2019|General Marketing|

Connected Experiences – the way of today, not the future

Leading retailer David Jones recently decided to ditch the traditional runway show of its autumn/winter launch, for an immersive and intimate experience. About 100 guests were treated to a lunch at Hobart’s Museum of New and Old Art (MoNA), before a showcase of the season’s latest trends. It’s a brave move for the premium department [...]

By |2019-02-14T08:39:55+00:0013th February, 2019|Customer Experience, Strategy|

Why Property Marketers Need to Take Control of the Customer Experience

My car recently had a run in with a wall, despite having a 360-degree camera and warning sounds. The insurance company experience was average, but the repair and replacement service was outstanding. Not only was the replacement car delivered to me at a time and place of my convenience, the repair was done within the [...]

By |2019-02-11T08:10:35+00:0011th February, 2019|Customer Experience|

7 Tips to Generate Sales When Your Marketing Budget Gets Slashed

There’s no denying that the Australian property market has corrected itself in some states.  In Victoria, developers have enjoyed years of good times, with blocks virtually selling themselves, apartment sales overseas in abundance and large profits banked. Today, we have to work harder to achieve sales success. So, when the going gets tough, why has [...]

By |2019-02-06T08:59:50+00:006th February, 2019|General Marketing|

Mastering the Art of the Critique

It’s every Marketing Manager’s nightmare. The presentation of creative that results in subjective comments like, “I don’t like that blue colour”. In a positive and supportive work culture, people feel comfortable presenting new ideas and concepts early, knowing that they will evolve substantially. For example, as a Marketing Manager it’s your job to brief a [...]

By |2019-01-17T15:20:05+00:0017th January, 2019|General Marketing|

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