Engage with a Landing Page

What is a landing page? A landing page is an invaluable digital marketing tool for property businesses, designed specifically for the purposes of a marketing or advertising campaign. It’s where a viewer is directed once they have clicked on a Facebook Ad Campaign, Google Ad or display advertisement for your project, event or promotion. Essentially, [...]

By |2018-11-07T15:38:21+00:0018th October, 2018|General Marketing, Project marketing|

Tech Talk: Analytics Tools

Putting an effective digital marketing strategy requires consistent performance evaluation. Which Facebook post garnered the most impressions and engagements? How many Instagram followers have you gained in the past month? Does your audience engage better with video or still-images? Are your social media posts driving traffic to your website? The answers to these questions can be easily found, if you use the right tools to track, measure, and analyse your social [...]

By |2018-09-26T09:49:50+00:001st October, 2018|General Marketing, Social Media, Strategy|

Top Findings: Email Benchmark Report 2018

The Orchard, in partnership with SmartCompany, recently released their inaugural email marketing report, The Australian Email Benchmark Report 2018. The report presents survey results from over 400 Australian businesses of various sizes, across multiple industries on all things email marketing, including email platforms used, number and type of emails sent, level of automation used, and [...]

By |2018-12-13T13:32:51+00:0013th September, 2018|Content Marketing, General Marketing, Strategy|

Email Marketing in the Property Industry

It’s a common perception that social media platforms dominate the online marketing sphere, what with Facebook boasting a staggering 1 billion active users, Instagram 700 million and LinkedIn over 106 million. In the world of content marketing, all activity on your website, social media pages, and video channels ultimately leads to getting your audience and [...]

By |2018-10-04T14:20:46+00:0029th August, 2018|Content Marketing, Customer Experience, General Marketing|

Email Marketing Best Practices

Email marketing presents a myriad of benefits when executed efficiently. A comprehensive email marketing strategy enables relationship-building between brand and customer, which  encourages loyalty and generates new leads. This is especially useful in the property industry where keeping contact with clients – even after the sale has been closed – is crucial. Here are some [...]

By |2018-08-29T11:29:44+00:0029th August, 2018|Content Marketing, Customer Experience, General Marketing|

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