Your address will show here +12 34 56 78

Thought Leadership

A place to keep up-to-date with the latest marketing trends

Content Marketing, Lead Generation, Lead Nurture, Strategy
At Property Republic we’re passionate about effective content marketing and communication, in all its forms. One cost-effective content initiative we love is blogging, which in our experience, engages customers and drives significant traffic to your website. Blogs are a great platform to deliver meaningful information in a simple and conversational way.   Here are five reasons why your website could benefit from having a blog: 1. Increased search engine traffic The more content you create, the more Google recognises you. The more blogs you post, the more pages from your domain get added to the search engine and the more opportunities you create for your website. Content helps with Search Engine Optimisation (SEO) which ultimately places your website and pages closer to the start
0

Project Marketing
What is a landing page?A landing page is an invaluable digital marketing tool for property businesses, designed specifically for the purposes of a marketing or advertising campaign. It’s where a viewer is directed once they have clicked on a Facebook Ad Campaign, Google Ad or display advertisement for your project, event or promotion.Essentially, a landing page is like a digital billboard – it’s created to prompt a specific action from the visitor through clear messaging and a direct call-to-action. Generally, landing pages ask visitors to provide their details in exchange
0

Strategy
Putting an effective digital marketing strategy requires consistent performance evaluation.Which Facebook post garnered the most impressions and engagements?How many Instagram followers have you gained in the past month?Does your audience engage better with video or still-images?Are your social media posts driving traffic to your website? The answers to these questions can be easily found, if you use the right tools to track, measure, and analyse your social media marketing efforts.  We’ve gathered some of our favourite social media analytics tools to help your social strategy flourish: Facebook Insights The easiest way to measure your social media strategy on your brand’s Facebook page is through its built-in analytics tool, Facebook Insights. It is
0

Content Marketing, Strategy
The Orchard, in partnership with SmartCompany, recently released their inaugural email marketing report, The Australian Email Benchmark Report 2018.The report presents survey results from over 400 Australian businesses of various sizes, across multiple industries on all things email marketing, including email platforms used, number and type of emails sent, level of automation used, and mobile optimisation. The report additionally features helpful advice and insights, to help businesses achieve an optimal and successful email marketing strategy.Most interesting was the scale of companies who lack the resources or knowledge to effectively measure
0

Content Marketing, Customer Experience
It’s a common perception that social media platforms dominate the online marketing sphere, what with Facebook boasting a staggering 1 billion active users,  Instagram 700 million and LinkedIn over 106 million.In the world of content marketing, all activity on your website, social media pages, and video channels ultimately leads to getting your audience and potential customers to sign up to your database.What is Email Marketing?Email marketing is often cited as second only to search engines when it comes to the most effective online marketing tactic. According to MarketingSherpa, 72% of
0

Content Marketing, Customer Experience
Email marketing presents a myriad of benefits when executed efficiently. A comprehensive email marketing strategy enables relationship-building between brand and customer, which  encourages loyalty and generates new leads. This is especially useful in the property industry where keeping contact with clients – even after the sale has been closed – is crucial.Here are some best practice tips to help your brand maximise its email marketing efforts:Build your email list.One of the temptations to avoid when starting your email marketing campaign is to purchase your email list. This can bring repercussions
0