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Strategy
At Property Republic, we specialise in running workshops tailored to each of our clients’ needs and business objectives.Our expertly facilitated workshops result in a unified team approach to strategy development and project success.We were recently engaged by the team at Lifestyle Communities to assist them with their LinkedIn strategy.LinkedIn is the perfect platform for property businesses to share engaging content about their brand, services and achievements. With a network of more than 450 million professionals, LinkedIn may not be the biggest and best social media platform, but it’s definitely a
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Project Marketing, Strategy
I love working with a talented General Manager or Project Director. One who knows enough about marketing to ask the right questions but is also smart enough to provide the marketing function with the right resources and tools to ensure they achieve the business goals. I love working with a great Development Manager. One who knows enough about marketing to ask the right questions but is also smart enough to work with the marketer not against them. It’s not, “your budget vs. my budget” it’s, “how can we deliver what’s
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Customer Experience
My car recently had a run in with a wall, despite having a 360-degree camera and warning sounds. The insurance company experience was average, but the repair and replacement service was outstanding. Not only was the replacement car delivered to me at a time and place of my convenience, the repair was done within the timeframe quoted. Happy days. The cost of the car is about a third of the price of a 380m2 block in Melbourne’s outer growth area. But I’m not sure the property experience is as pleasurable.
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Customer Experience, Lead Nurture
There’s no denying that the Australian property market has corrected itself in some states.  In Victoria, developers have enjoyed years of good times, with blocks virtually selling themselves, apartment sales overseas in abundance and large profits banked. Today, we have to work harder to achieve sales success. So, when the going gets tough, why has it become common practice to cut back on marketing spend when you should be reviewing and refining your marketing efforts, and spending just as much or even more on effective and engaging strategies? Here are
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The Property Republic team loves using strategic planning sessions as a tool to achieve alignment, identify areas for improvement and opportunity, and establish a path to achieve our long-term goals. We believe there’s an array of benefits that can come from a planning session with your team. If a planning session is executed efficiently and effectively, your team has the potential to achieve cohesion, brand vision, clear direction and a definitive plan to achieving your brand’s primary goals. Perhaps the most beneficial outcome of a comprehensive planning session is the
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Lead Nurture
Meetings are a fact of life when it comes to working as part of a group.And while they can pose as a great way to facilitate open communication, a poorly executed meeting can become an unproductive affliction for your team.Particularly in the property industry, meetings between sales and marketing teams are crucial to ensure alignment and maximise productivity.  Here are five tips to help transform your next professional gathering from idle to ideal:Have a tangible meeting agenda Writing up a tangible meeting agenda with clear and relevant objectives is a great way to ensure your
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Strategy
Wednesday 27th June saw the Property Republic Team map out and plan the future of our brand in an intensive planning session.With butcher’s paper, post-its, notepads and thinking caps at the ready, we spent the entire day establishing the foundations on which we want the Property Republic brand to grow.We additionally equipped ourselves with the necessary strategies to achieve our future goals. We began the day discussing the purpose of our planning session, to ensure we all had a clear and shared understanding of the desired outcome of the day.
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Strategy
When you woke up on New Years’ Day, was your head spinning with resolutions that require a bit more thought and planning? To realise the Property Republic strategic plan, each team member also has an individual 90-day action plan to ensure that everyone is working towards the same business objective. Breaking down the annual plan into bite-sized chunks is less daunting and will help overcome the last quarter rush to get everything done. It’s easier to budget, resource, monitor and review each strategy and action. Three months is enough time to
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Project Marketing, Strategy
We’ve all been to the corporate retreat where you spend two days loved up with your colleagues in the hope of developing a strategic plan. You have already spent hours before the retreat preparing your presentation on what your business unit is going to achieve and then you have the post-workshop meetings reiterating what was previously discussed. Then the report gets presented to the business at a lavish morning tea and we clap and cheer, then go back to our desks where the reality of an overwhelming action list means
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