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Thought Leadership

A place to keep up-to-date with the latest marketing trends

Customer Experience, Project Marketing
Sales engagement, purchaser loyalty, increased brand awareness, community building. Events are a great way to achieve all of the above – and more! – all while providing your project’s community with fun and entertainment. Your event has the ability to shape your community’s perception of your brand and your project, so it’s crucial that you get it right. That’s why we’ve created The Ultimate Guide to Property Events! We’ve partnered with event experts, En Pointe Events, to bring you a guide that’s chock-a-block with must-know information on how to make

Lead Generation, Project Marketing, Strategy
If you’re planning on hosting an event, it’s important that you ask yourself the following question:Are you hosting a community or marketing event?Often confused as the same thing, marketing events and community events actually have different objectives. You’ll need to identify which event it is that you are organising to effectively plan and strategise.The key to a successful event, is the alignment of your event and marketing strategies. You’ll experience greater success from your events when you integrate your event strategy with your overall marketing strategy.An important step in achieving