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Thought Leadership

A place to keep up-to-date with the latest marketing trends

Project Marketing, Strategy

The Property Republic team recently read and unpacked the 2022 Trend Hunter Report to see how property brands can stay ahead of the curve and respond to changing expectations and behaviours. Here are the report’s top 5 product innovation trends, insights and key takeaways your property business needs to be aware of:

 

Integrating Furnishing

Pet-friendly features are integrated into home furnishings.

 

Trend: Home design brands are adapting to the needs of pet owners with furnishings that are made for human use, but that have pet-friendly features that allow for animal use too. These include everything from seating solutions to entertainment units.

Insight: The pet care industry continues to grow, and people are putting more care into their pets’ lifestyles as they try to accommodate for things like spatial shortcomings. With more people in urban areas and living in smaller homes and apartments, integrated pet-friendly home features are particularly useful.

 
Takeaway: How is your brand (and its products and services) adjusting to customers’ lifestyles?

 

Adjustable Office

Brands offer home office systems that cater to changes in work culture.

 

Trend: Home office systems offered by furniture brands are becoming increasingly flexible and diverse in their uses. These systems offer important features like portability, privacy and space-saving.

Insight: Now that work-from-home culture is likely to remain the norm in the long term, people require at-home workstations that cater to their lifestyles at home. Features like privacy and modularity are important for people working from home–particularly for those with families, roommates, and/or small living spaces.

 

Takeaway: How is your brand catering to changed lifestyles and work cultures?

 

Dating Coach

Digital coaching for people who use dating apps is on the rise.

 

Trend: Dating apps can be difficult for people to navigate, and coaches in this space (both human and digital) are helping people through the process with either one-on-one coaching, or with advice columns connected to these apps.

Insight: The digital habits of the modern age have resulted in a slew of businesses turning up to adapt to consumers’ emerging needs. These new practices come with their own set of challenges and setbacks, and brands have an opportunity to offer solutions to them.

 

Takeaway: How is your brand offering solutions to emerging consumer concerns?

 

Audio Only

Audio-only apps offer new forms of social media and content interactions.

 

Trend: What was recently considered “old fashioned” is being made new again–audio-based communication and engagement with content are being revamped with audio-only options that take the pressure off virtual communication, or allow people to multitask while engaging with content that typically includes videos.

Insight: When it comes to social and content platforms, people are accustomed to soundbites, constant scrolling and communicating with text. With the increased engagement that these platforms are seeing, features that allow for audio-only communication or listening are able to stand out to those consumers who want something new.

 

Takeaway: How can your brand offer consumers alternatives to their entrenched habits?

 

Japandi Expansion

Hybridisation of Scandinavian & Japanese motifs is becoming prominent in design.

 

Trend: Furniture brands and interior designers are combining stylistic influences from Japan and Scandinavian countries to inform a style hybrid called “Japandi.” Spaces with this aesthetic direction combine natural materials and a pared-back colour palette, creating interiors that are minimal and warm.

Insight: Contemporary consumers in faced-paced urban centres are looking to balance the demands of their daily lifestyle with a comfortable home environment. In this space, many are prioritising minimalist designs and simple solutions that can optimise and elevate their living situation, without compromising on aesthetic appeal. When these needs are met, consumers feel more relaxed and can comfortably recharge for the next day.

 

Takeaway: How can your brand optimise the ‘Japandi’ aesthetic?
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Customer Experience

The Property Republic team recently read and unpacked the 2022 Trend Hunter Report to see how property brands can stay ahead of the curve and respond to changing expectations and behaviours. Here are the report’s top 3 customer experience trends, insights and key takeaways your property business needs to be aware of:

 

1. Shoppable experience

Brands create in-person or virtual experiences that consumers can shop in.

 

Trend: Shoppable experiences are the newest way that companies are curating unique branded experiences for customers. These experiences include everything from shoppable hotel rooms to cooking shows.

Insight: Consumers increasingly expect that brands match their lifestyles and social media consumption habits when trying to relate to them. These more authentic interactions breed brand loyalty among consumers.

 

Takeaway: How is your brand creating innovative shopping experiences for customers?

 

2. Shoppable Room

Brands are utilising virtual home experiences as medium for retail.

 

Trend: Companies are launching virtual home shopping experiences to market products during the COVID-19 era. These gamified platforms are engaging with playful interactivity and comfort aesthetics that entertain consumers and also allow for the visualisation of a product in one’s space.

Insight: As government-imposed COVID-19 measures are highly restrictive to brick-and-mortar retail, individuals have turned to online shopping for their daily needs—whether that is because they want to play it safe or save themselves the hassle. Aware of the potentials of technology in virtual environments, many are looking for digital experiences that are immersive and this demand arises from a consumer need for entertaining distractions during a difficult time.

 

Takeaway: Conceptualise an immersive retail experience for online environments.

 

3. One-to-One Retail

Stores serve one customer at a time to give safe, ultra-custom experience.

 

Trend: The retail industry has seen a lot of transformation in light of the pandemic. One recent development is the growth of storefronts or services dedicated to limiting the shopping experience to two people: the retail worker and the customer. This is being executed virtually as well as in person and has the benefits of both safety and full personalisation.

Insight: The idea of personalised, consultant-based services in the retail industry is not necessarily new; however, because it is more specialised and doesn’t maximise employee time, it has historically been a service reserved for luxury big-ticket purchases. This model’s safety benefits make it an attractive option to make accessible for all in the new normal. In addition to reducing face time, one-to-one experiences also grant consumers a relationship-fuelled experience.

 

Takeaway: How will you satisfy the opposing consumer need for experience and safety within the ‘new normal’?
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Strategy

The Property Republic team recently read and unpacked the 2022 Trend Hunter Report to see how property brands can stay ahead of the curve and respond to changing expectations and behaviours. Here are the report’s top 5 sustainability trends, insights and key takeaways your property business needs to be aware of:

 

1. Waste Reduction

B2B waste-reduction platforms, initiatives and collaborations are on the rise.

 

Trend: As brands look to become more environmentally friendly, they’re increasingly turning to businesses that specialise in waste-reduction. Everything from food waste to textile waste is now being addressed and repurposed by emerging B2B businesses.

Insight: As consumers become more eco-friendly, they’re putting more pressure on brands to do the same, and to help them adapt their lifestyles to reduce their personal impact. Brands that make these adjustments in authentic ways appeal to the growing demographic of eco-conscious consumers.

 

Takeaway: How can you better prioritise eco-friendly operations?

 

2. Eco Retailer

Brands offer eco-friendly in-store designs and solutions.

 

Trend: To show their commitment to environmental issues, some brands are implementing eco-friendly designs and solutions in their stores. These include everything from plastic bans to using solar-powered energy.

Insight: As consumers’ concern for climate change and its consequences grows, they’re turning their expectations onto brands rather than just themselves in making a positive change. Understanding that ecological issues are caused more by institutional factors than they are individual actions, consumers are increasingly expecting that brands make changes to lessen their impact on the environment.

 

Takeaway: How is your brand lessening its environmental impact?

 

3. Solar energy Powered Retail

Solar energy is increasingly utilised by the retail and restaurant industries.

 

Trend: Retail and dining establishments are moving brick-and-mortar spaces that are fully powered by solar energy. In doing so, companies are successful in minimising harmful energy use, while simultaneously catering to the concerns of the eco consumer.

Insight: Many consumers—especially Millennials and Gen Z—are conscious about the state of the environment, and the threat of pollution and climate change. As such, individuals are continuously emphasising the importance of sustainable decisions and are taking it upon themselves to hold brands accountable. Through this activism, consumers are experiencing peace of mind for taking care of the environment, and as a result, are drawn to brands that reflect similar values.

 

Takeaway: How can your brand better cater to the eco consumer?

 

4. Repurposed Species

Brands use invasive species to create products and help the environment.

 

Trend: Invasive species in bodies of water can severely impact biodiversity, and some brands are aiming to do something about it with products that use these species in their ingredients or materials. Everything from pet food to tiling is now incorporating invasive species to reduce their environmental impact.

Insight: As consumers become more aware of the many ways in which environmental damage is occurring around the world, they increasingly appreciate brands that promise to alleviate some of those issues. Moving forward, more consumers will prioritise sustainability in their lifestyles and purchase decisions.

 

Takeaway: How is your brand prioritising sustainability?

 

5. Printed Climate-Proof

3D-printed housing prioritises protection from the elements.

 

Trend: As climate change becomes an important factor in how new homes around the world are built, 3D-printed housing is making the process of designing natural disaster-proof housing easier. These homes offer sustainable and protective construction that avoids structural issues in the case of extreme weather.

Insight: As consumers become increasingly concerned about how current and impending weather changes will impact their lives, more are turning to longer term investments and choices that guarantee them some level of protection when it comes to the consequences of climate change. These changes can exist in everything from housing to where people choose to live.

 

Takeaway: How is your brand prioritising long-term sustainability and protection for customers?
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Customer Experience, Strategy

The Property Republic team recently read and unpacked the 2022 Trend Hunter Report to see how property brands can stay ahead of the curve and respond to changing expectations and behaviours. Here are the report’s top 4 consumer priorities trends, insights and key takeaways your property business needs to be aware of:

 

1. WFH Prosumer

Consumers who are working from home are opting-in for more powerful tech products.

 

Trend: Prior to the COVID-19 pandemic, specialised tech appealed to prosumers and professionals in the tech sector. Now, these products are becoming more accessible to everyday consumers who find themselves working from home for extended periods of time.

Insight: As many consumers continue to work from home due to the ongoing health pandemic, they are looking for ways to enhance their experience. This is connected to a desire to be comfortable in one’s productivity, while also minimising the risk of common issues pertaining to connectivity and presentation. Succeeding in this allows consumers to feel more confident in their day-to-day and to stay motivated during a difficult time.

 

Takeaway: How can your property brand assist consumers working from home?

 

2. Boomer Tech

Apps that are typically used by younger demographics see a boost among seniors.

 

Trend: With COVID-19 being risky for senior citizens in particular, stay-at-home orders are especially important to keep this demographic safe. Thus, they’re having to adapt just as much as everyone else when it comes to staying healthy and connected with others. As a result, brands that offer online services like virtual exercise and conferencing are seeing a boost in senior engagement.

Insight: In many ways, senior citizens have been hit harder than other demographics when it comes to the COVID-19 pandemic. On top of being more likely to face serious consequences as a result of contracting the virus, they’ve also been more psychologically harmed by the isolation that’s been imposed on people around the world, particularly those who live in care homes. Thus, those who have the capacity to engage in the platforms that are keeping people entertained and connected are going to be a priority for this older generation as well.

 

Takeaway: How is your property business engaging Baby Boomers, and what more can you do?

 

3. Next Gen Care

Oral hygiene brands are appealing to Gen Z via design and marketing.

 

Trend: Emerging oral hygiene brands are working harder to appeal to Gen Z demographics, with marketing and branding that features youthful aesthetics similar to those of the skincare and beauty space.

Insight: Gen Z has now emerged as the next generation to take charge of pop culture and design trends, and this generation has more diverse preferences and needs that need to be met before they’re loyal to a brand. Everything from inclusion to social media influences this generation’s purchase decisions, and brands are having to adapt to this shift.

 

Takeaway: How is your brand working to appeal to Gen Z?

 

4. Comfort Commercial

Ad campaigns take on more positive and soothing themes.

 

Trend: As the world gradually lifts pandemic-related restrictions, brands are increasingly prioritising “wellness” to help ease people’s lingering anxieties. This includes ad campaigns that focus on comforting and relaxing themes that offer a more positive outlook on the future than what has been seen in the last year.

Insight: Consumer stress has been at an all time high in recent months, with everything from social restrictions to financial upheavals having an impact. As people slowly grow accustomed to life going back to “normal,” they seek out brands that help that process along – whether it’s emotionally, financially, or recreationally.

 

Takeaway: Property brands generally do this well. What post pandemic priorities are you focusing on?
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Project Marketing, Strategy

It all starts with the customer.

If your project is in the infancy of its brand development, there is an ideal opportunity to design and finesse the customer journey from the get-go.

 

Refining the customer journey will inform key decision making for the overall project and marketing strategy. This will help to reduce the cost of sale in the long-term and increase certainty in sales.

 

Property Republic has developed a model and methodology that, with input from the internal project team and external partners, will enhance the customer experience, engage prospects, purchasers and residents, and create a vibrant community – leaving a positive legacy for the developer’s brand.

 

 At Property Republic, we take a holistic view of project marketing that creates consistent results, increased control and better conversion. Our approach dives deep into the strategy, standards and structure required to achieve sell out success.

 

We use nine ‘accelerators’ to develop the road map to this success. These accelerators have been developed by our Founder Judi Carr, a property sales and marketing sage with over 25 years’ experience.

 

We are certain that our measured approach will deliver more qualified leads to the sales team at a cheaper cost per conversion and anticipate that our methodology will upskill your project team every step of the way.

 

Our Nine Accelerators for Success

1. Value proposition
Understanding your value proposition allows your project team to align future decision making and initiatives with the core purpose of your project. This is where we conduct a workshop with your project team to define the Value Proposition.

 

In this workshop, we will identify the pains and gains of three customer segments you want to focus on. From here we will align them with what’s on offer at your project to truly identify the project’s value proposition.

 

2. Project lifecycle framework
Nurturing your leads through the project lifecycle helps attract a more qualified lead, at a cheaper cost per acquisition and conversion. Once your value proposition is defined per segment, the lifecycle plan is the most important approach to continual and steady success of the project. Our work in this area includes:

 

– Developing the customer experience map per segment
– Developing the content nurturing strategy per segment
– Developing the range of presentations required such as builder, sales centre, Zoom, email, telephone, shopping centre
– Identifying areas of digital execution and automation
– Developing the sales follow-up plan


3. Lead generation
The Lead Generation Blueprint will provide your project with a range of tools for use throughout the life of the project. These include the following strategies:

– Signage hierarchy (what signs with what messages are used where)
– Builder engagement
– Customer referral
– Media buying
– Events

4. Community contribution

A strategic approach to community development aligns community needs and project resources to produce tangible, sustainable benefits.

 

From a new development point of view, community development can be defined as the soft and hard infrastructure that creates a sustainable community. The Community Development Plan will explore the following elements:

 

– Community brokerage
– Build capacity
– Linkages and networks
– Partnerships
– Physical form


5. Product and pricing
Larger residential communities sometimes present the opportunity to create precincts that allow for different product price points and aesthetics. The Precinct Strategy explores:

 

– Strategic locations
– Hard and soft landscaping treatments
– Lot mix
– Housing product design guidelines
– Price point differentials
– Sustainability initiatives
– Access points
-Relationship to nearby facilities
-Timing

 

6. Celebrated launch
Planning a project launch involves the project team working towards a common goal and is not only the responsibility of the sales agency, but also the infrastructure providers, creative agency, landscape team – the entire project team. It’s essential to document expectations in a Launch Strategy and Plan.


7. Market leading strategy
After identifying the:

 

– Value Proposition
– Project Lifecycle Framework
– Lead Generation Blueprint
– Community Development Plan
– Precinct Strategy
– Launch Strategy and Plan

 

we document the marketing and sales strategy or, as we like to call it, the Game Plan. The Game Plan will bring all the information together and become the reference point for the project team.

 

8. Consumer consciousness
Having access to data and being able to interpret and analyse it for the ‘so what’s’ is an imperative part of making great marketing decisions.

 

Our experience tells us that every week within a project team, someone asks for an additional piece of data, which results in lengthy reports being created for one person’s pleasure, which eats up time and resources.

 

Agreeing upfront what needs to be reported, how often and for what purpose can save time and money and allow decision makers to make great sales and marketing decisions.

 

9. Keeping on track
It’s important to keep on track and continue the momentum gained by a successful sales launch. And within each development business, it’s vital to build capacity so that there is continuity in strategy and messaging. The Property Republic team checks in on a monthly basis for the first six months.

 

Want to discuss how we can use our Genius Model to propel your project towards success? Get in touch!

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Customer Experience, Lead Nurture

We spoke with industry leaders to get their insight on what shifts will occur in property throughout 2021. It’s clear that with enhanced expectations from purchasers and a booming FHB market, property professionals must be prepared to deliver on their promise and exceed expectations to stay ahead of the competition.

 

Here’s what the experts had to say:

 

1. Changing expectations of products and services

People’s expectations of property products will shift as they re-evaluate what’s really important to them. With months spent in isolation throughout 2020, home buyers have a clear idea of what they want their new home and location to offer:

 

– More space and bigger backyards
– Additional rooms for at-home work and study
– Local parks and walking tracks
– Local facilities and amenities that provide convenience and enhance lifestyles
– Genuine quality

 

“We need to be prepared to reshape the types of products and services that we offer. As we return to some sense of normal in 2021, it’s timely to take an honest look at the way we go about our business, our customers’ changing needs and new resources available to us to better shape how we can stay a step ahead and thrive in a post COVID environment.”
 Anne Baker, Director – Two Crowns Marketing

 

What this means is developers and builders alike need to clearly communicate how their products deliver on quality and enhance the lives of homeowners, or risk losing out to the competition. After a year of uncertainty, purchasers want to be certain about their future purchase decisions and property businesses need to be prepared to deliver on their promise and exceed expectations.

 

“There will continue to be a flight to quality with so much uncertainty…in markets like this, people move away from smaller developers and towards more trusted brands that they believe will retain more long-term value.”
Anne Jolic, Head of Development – Retirement Living Lendlease

 

2. A booming First Home Buyer (FHB) market

2020 would have been a difficult year for renters and house-sharers whose homes didn’t accommodate for their lifestyle needs during isolation. This means we’re likely to see more renters opt to buy or build their own home – one that effectively responds to their needs and delivers a great living experience. Intensifying this strong First Home Buyer presence are low interest rates, grants and incentives offered by developers and builders to mobilise the market.

 

“I think we are going to see the first home buyer being stronger than ever…I also think that the downsizer market will be equally strong as they reprioritise what’s important and what’s not. Plus, they are still seeing strong prices and short selling times for their existing homes as first homebuyers snap them up.
James Kelly, Managing Director – Lifestyle Communities

 

For more key insights, read our PRX Magazine: The 2021 Trends Edition.

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Strategy

The Property Republic team spoke with industry leaders to get their insight on what shifts will occur in property throughout 2021. Here’s what the experts had to say:

 

1. The online sales process in property will continue to be a focus
It’s fair to say that the online sales process is here to stay. The lack of face-to-face contact experienced during the 2020 lockdown periods and the increased emphasis of social distancing practices were the push many property businesses needed to transform and improve their online customer experience. Being able to deliver a completely digital customer journey, from initial enquiry all the way to sale and beyond is not only an expectation, it’s essential.

 

“I’m confident the sales process will remain online. Due to COVID we needed to change our sales process to a full online experience. Now that the restrictions have eased, we are still seeing that the majority of enquiry (90%) would still prefer to buy a property this way.”
 Matt Dean, Project Director – Woodlea

 

Home buyers – especially the younger generation of home buyers – will continue to opt for digital experiences over in-person ones and this means property businesses need to make this a priority. Delivering multiple online touchpoints, virtual meetings and walkthroughs, digital nurture sequences and a seamless experience is becoming the status quo, so now property businesses must ask themselves “what more can we do to stand out from the competition?”

 

“I think there will be greater expectations and market acceptance for a digital marketing and sales experience post COVID-19 lockdowns. Like with a lot of things, COVID-19 has fast tracked digitisation which has been slowly happening for years. The days of driving around to 10 different land sales offices to shop around are officially over!”
Ryan Beer, Senior Development Manager – Woodlea

 

2. Audiences will be more engaged and interested

It’s possible that developers will experience higher qualified leads this year, as people are only engaging with the property sector online and in-person when they are seriously considering a purchase. But with a more switched-on audience who have higher expectations, property businesses need to be prepared to differentiate themselves from competitors by prioritising the customer lifecycle and delivering an exceptional experience.

 

Traditionally, the majority of marketing attention and budget gets thrown at the awareness and lead generation stage of the customer journey, with little consideration for how these leads will then be nurtured. This approach needs to change. Property businesses need to place a greater emphasis on the later stages of the customer lifecycle: the interest-intent phase, the decision phase and the loyalty phase. This means refining and perfecting the follow-up call, posting regular and relevant blogs and social media content that serve to educate and inspire and creating an email nurture sequence that delivers real value.


“I believe leads will be more qualified, as I expect people aren’t engaging in the property sector unless they want to transact. And as a result, better conversion rates are expected.”

 Anne Jolic, Head of Development – Retirement Living Lendlease

 

For more key insights, read our PRX Magazine: The 2021 Trends Edition.

 

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Strategy

The Property Republic team spoke with industry leaders to get their insight on what shifts will occur in property throughout 2021. From how we purchase property, to how we work, to people’s expectations of the product, there’s a lot to consider. Here are 2 important takeaways:

 

1. Connecting office-based and remote teams
Flexibility within the workplace will continue to be an expectation, and as a result, a focus will need to be placed on technology to create better connections and seamless communication between in-house and external teams. Businesses of all types must be prepared to accommodate an increased mix between working from home and working from the office, as people’s preference for how and where they choose to work changes. A big part of this involves investing in effective technologies and spaces.

 

“If there is to be an increased mix between working from an office and remotely, there will need to be a greater focus on the technology platforms used to deliver a useful meeting experience whilst accommodating the two.”
Sean Pinan, Director – Catalyst Development Services

 

2. The shifting balance between home and work
Priorities have and will continue to shift within people’s ideas of work-life balance. With people continuing to work from home, and companies realising work can get done without employees being in the office, more people will reconsider where they live – desiring a location they love over a location that’s close to their office.

 

“One word comes to mind: duality. I think a key impact of 2020 (and COVID) on the property industry was being forced to contemplate and reimagine the spaces we live in; the locations we live in; the values we live by or how we’ve been prioritising them and the investments we make.”

Lisa Thompson, Principal Solution Provider – ThinkSolve

 

It’s likely that we’ll continue to see the following shifts well into 2021:


– Regional and coastal locations will boom as individuals continue to work from home most days a week
– Families will opt to live in a more remote location for a better lifestyle
– Increased interest in new master planned communities because they have better open spaces and facilities
– Rising expectations that a new home will have flexible spaces
– Parents choosing to drop off or pick up their kids from school
– A greater likelihood of people purchasing a holiday home over inner city properties so they can enjoy their investments or plan for a “sea or tree change”

“2020 forced people to slow down and rediscover an appreciation for what we have at or near home, and I think this will increase the focus on decentralising Melbourne to establish the proposed 20-minute cities – which has implications for all sorts of industries and offerings.”
Anthony Battista, Marketing Manager – MAB Corporation

 

For more key insights, read our PRX Magazine: The 2021 Trends Edition.

 

 

 

 

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Project Marketing

The beginning of a new year is always a good time to re-assess and re-align your internal teams and strategies to ensure you’re on your way to achieving your sales and marketing goals. The Property Republic team are passionate about developing effective strategies and we’ve got some tips to help you ensure you’re setting your brand or project up for success in 2021 and beyond!

1. Know your numbers

Re-visit and develop a deep understanding of the profit and sales targets, and how your marketing efforts are going to help achieve them.

2. Have a documented customer experience (CX) strategy

Ensure your CX strategy delivers on the value proposition, demonstrates a clear understanding of your customer and how they move through the project lifecycle. The development of your strategy needs to involve the marketing, sales, design, development, customer relations and community teams.

3. Take a moment to review the customer journey

Put yourself in your customers’ shoes – from online enquiry, to sales office visit and follow up, what is the customer experience like? What tweaks can you make to ensure a positive brand experience? How can you stand out from your competition?

4. Get savvy on social media

The members of your sales, marketing and development teams are holding epic content-creating weapons in their hands – their smartphone! Two minutes, a steady hand, a smart phone and a willing sales representative is all you need to create a short and informative video to post across your social pages.

 

5. Developers – re-engage your builders

You can do this by inviting them to site and providing an engaging presentation informing them on all the benefits of your project – such as simple building guidelines. This will help to keep your project top-of-mind and could result in increased builder referrals.

 

6. Refresh your digital listings

Are your images up-to-date? Are your listings up-to-date? Is the available stock accurately represented? Are your USPs outlined? What call to action do you have on the page?

 

 

For more insights and information, we have an entire library of free resources for you to explore.

 

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Project Diagnostics, Project Marketing

Ultimately, your project is going to be more than bricks and mortar – it’s going to be a community and a place for people to call home. Therefore, you need to make it feel like one. You and the community team (if you have one) will know better than anyone what’s required to respond to the needs of your community.

 

So, during the planning stages of the project, get yourself a seat at the table to make sure you can influence discussions about infrastructure, community building, landscaping and events.

 

Here are some things to consider:

 

1. Community development

Effective community development strategies align project resources with community needs to deliver sustainable solutions that enhance liveability for residents. Implementing an effective community development strategy will offer an array of benefits, including increased sales conversions, increased referrals and brand loyalty, as well as a greater competitive edge.

 

Get involved in the planning stages of the project to ensure its infrastructure responds to the community’s needs for connection, movement, safety and belonging.

 

2. Sales suite infrastructure

Consider what features your sales and display office will require to effectively respond to your community’s needs. Your sales suite will be a hub of activity throughout the development of your project, so how can you make it beneficial for the community? Perhaps it will include a space for a mother’s group and other community groups to host meetings. Perhaps it will have a café attached to it, or a community veggie patch.

 

3. Landscape influence for future events

We all know community events are a great way to build relationships, encourage connections and foster a sense of belonging for residents. When the planning of your project’s communal areas, parks, overall layout and infrastructure takes place, ensure these spaces offer the resources you need to host community events such as accessibility, electricity, shelter, bins and water supply.

 

For more important considerations, insights and tips for setting up a new project, download our free Project Marketer’s Handbook.

 

 

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