Landing Page Best Practices

Just as certain copywriting and design techniques enhance the effectiveness of your property website, there are special guidelines that are recommended when creating a compelling landing page for your project, promotion, event or campaign. Going beyond catchy headlines and subtitles, engaging copy and high-quality video and images – which are standard expectations of all online [...]

By |2018-10-18T08:53:40+00:0018th October, 2018|General Marketing|

Engage with a Landing Page

What is a landing page? A landing page is an invaluable digital marketing tool for property businesses, designed specifically for the purposes of a marketing or advertising campaign. It’s where a viewer is directed once they have clicked on a Facebook Ad Campaign, Google Ad or display advertisement for your project, event or promotion. Essentially, [...]

By |2018-11-07T15:38:21+00:0018th October, 2018|General Marketing, Project marketing|

The Power of Video

When it comes to an effective marketing strategy, it’s important that businesses remain relevant in order to continue to deliver meaningful messages.  The digital era has seen the rise of video for marketing and promotional purposes, with a whopping 81% of businesses using video as a marketing tool in 2017, according to the fourth State of Video Marketing Survey conducted by Wyzowl.   So, what makes video so beneficial and useful for businesses and marketers?    [...]

By |2018-10-09T14:38:16+00:009th October, 2018|Content Marketing, General Marketing|

Strategic Planning Sessions and How They Benefit Your Team

The Property Republic team loves using strategic planning sessions as a tool to achieve alignment, identify areas for improvement and opportunity, and establish a path to achieve our long-term goals. We believe there’s an array of benefits that can come from a planning session with your team. If a planning session is executed efficiently and [...]

By |2018-12-13T13:32:19+00:005th October, 2018|General Marketing|

Five Tips for Productive Meetings

Meetings are a fact of life when it comes to working as part of a group.  And while they can pose as a great way to facilitate open communication, a poorly executed meeting can become an unproductive affliction for your team.   Particularly in the property industry, meetings between sales and marketing teams are crucial to ensure alignment [...]

By |2018-12-13T13:32:32+00:0027th September, 2018|General Marketing, Sales|

Top Findings: Email Benchmark Report 2018

The Orchard, in partnership with SmartCompany, recently released their inaugural email marketing report, The Australian Email Benchmark Report 2018. The report presents survey results from over 400 Australian businesses of various sizes, across multiple industries on all things email marketing, including email platforms used, number and type of emails sent, level of automation used, and [...]

By |2018-12-13T13:32:51+00:0013th September, 2018|Content Marketing, General Marketing, Strategy|

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