It’s time to give yourself an honest rating

“There’s no chance that the iPhone is going to get any significant market share.” This is what the then Microsoft CEO, Steve Ballmer, famously said about Apple’s iPhone in 2007. Eighteen models and twelve years later, the brand continues to have loyal customers waiting in lines ahead of new releases. But it wasn’t all Field [...]

By |2019-04-05T16:29:18+10:0015th April, 2019|Customer Experience, Project marketing|

4 Easy Ways to Leverage your Builder Partnerships

How would you describe your relationship with your builder partners? Having an effective builder engagement strategy is important to ensure you are maximising the partnership for both parties. From content creation to increased referrals, there are many ways both your project and your builder partners can mutually leverage by creating a dynamic relationship. If you’re [...]

By |2019-04-15T17:15:09+10:009th April, 2019|Project marketing|

The One Where Monika Sells Her House (and Buys a New One)

No, it’s not the title of a Friends episode. But it is a factual account of me, a property marketer, and my current experience selling and buying real estate. During which process I’ve realised two revelations relating to my career as a property marketer. Revelation 1: Not all real estate agents are created equally I [...]

By |2019-04-01T16:11:17+10:003rd April, 2019|Customer Experience|

286 Instagram hashtags to increase your social media presence

More than a millennial trend, hashtags are incredible social media features that help to attract views to your posts and social profiles, as well as organise and store content for users to easily find. Using relevant and popular hashtags creates great visibility for your social activity and campaigns, and can help you to reach your [...]

By |2019-03-27T15:11:17+10:0027th March, 2019|Social Media|

Out with the old, in with the best: 9 bad property marketing tactics you need to abandon

Our office is located in a High Street shopping mecca, where yummy mummies, comfortable retirees and suit-wearing real estate agents blend. It makes for interesting retail experiences. It’s guaranteed that someone will behave badly to a retail assistant at least once a day. “The wait for the coffee is too long.” “The coffee isn’t hot [...]

By |2019-03-18T10:14:26+10:0018th March, 2019|Customer Experience, General Marketing|

Why I didn’t think we needed Women in Property….and what I think now

Many years ago, I was fortunate enough to be the Executive Director of UDIA in Western Australia and was approached by a chapter from ‘the eastern states’ to start Women in Property in WA. I baulked at the idea, as the Western Australian chapter of UDIA was highly inclusive of women as well as younger [...]

By |2019-03-08T07:54:20+10:008th March, 2019|General Marketing|

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