Surprise and Delight Marketing

What is it? Surprise and delight marketing involves providing unexpected rewards for potential and current customers with the intent of enhancing their engagement with your brand and nurturing their subsequent customer journey. Why is it important? It’s no lie that delighting customers is becoming increasingly difficult as expectations continue to rise. Delivering a ‘good’ or [...]

By |2018-12-13T13:26:39+00:001st December, 2018|Customer Experience, General Marketing|

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