The difference between content marketing and public relations

Property Republic’s entire business model is built around content marketing and the importance to educate first, sell second. Within the property industry especially, content marketing is still a relatively new concept and all too often we hear people ask: “So, it’s like public relations, right?”. While content marketing and public relations do have many similarities [...]

By |2020-01-13T16:11:13+11:0013th January, 2020|Content Marketing|

Solving the Press Release Puzzle in Property

The importance and purpose of particular public relations tools continue to remain a mystery for many in the property industry.  It’s crucial that these tools are harnessed and used effectively to maximise brand awareness, media coverage and ultimately lead generation for your organisation.  Today we’re placing major emphasis on the humble press release. To make [...]

By |2018-12-13T13:36:13+11:0019th July, 2018|General Marketing|

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