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Thought Leadership

A place to keep up-to-date with the latest marketing trends

Strategy

We recently conducted an industry wide Marketing and Sales survey to better understand the relationship between the Development, Sales and Marketing functions. The aim of the survey was to explore what pain-points exist around sales certainty and forecasting and where the industry’s strategic focus lies heading into FY21 and beyond.

 

According to the results, the top three MARKETING CHALLENGES faced by respondents include:

  1. Customer Conversion (32%)

  2. Customer Education (28%)

  3. Achieving Cut Through (28%)

If you’re struggling to enhance your conversions, education and cut-through, here’s some food for thought:

 

Customer Conversion

  • Increased conversion rates can be achieved by providing a number of meaningful touchpoints early on, ensuring your sales team is serious about data integrity and by making sure that follow-up is structured to address your customers’ needs, not just ticking a box. 

  • Having your customer’s lifecycle journey mapped will help improve their experience which will naturally lead to increased conversion and sales.

 

Customer Education

  • The customer lifecycle is a journey. Not all customers are ready to buy now. Educate first, sell second.

  • Consistently publish educational and entertaining content in a variety of formats – blogs, socials, videos, infographics, images.

 

Achieving Cut Through

  • A well-executed customer journey will help you achieve cut-through and stand out from your competitors.

  • Understanding your customer segments will help you create relevant, valuable content that solves your customers problems/pain points.

  • Knowing your customers interests will help you create content that turns heads. Do they appreciate Design? Community? Gardening? Cooking? Local night life?

 

We’d love to work with you to deliver customer experience, social media and content marketing strategies that will increase conversions, educate your audience and achieve cut-through. Talk to us if you’d like to start enhancing your property marketing customer experience efforts.

 

Discover more findings, insights and observations in our 2020 Marketing and Sales survey.

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Strategy

Every Development, Marketing and Sales professional could sleep well at night if they had sales certainty.

 

Sunday night reports would become a thing of the past, as would a manic change of strategy at each Monday sales meeting.

 

Perhaps marketing spend on lead generation could be reduced and more focus could be placed on the customer experience.

 

Sales certainty thought leader, Simon Bowen, believes that “when selling becomes so reliable and predictable that the business has a sense of certainty, sales turns into a superpower that can drive confidence in all other decisions.”

 

It got the Property Republic team thinking: How predictable are your sales?

 

If you are a  Development, Sales or Marketing Professional, we hope you can spare eight minutes of your time to complete our 2020 Marketing and Sales Survey. It aims to explore what pain-points exist around sales certainty and forecasting and where your strategic focus lies heading into FY21 and beyond.  

 

Take the survey here

 

We want to know your:

 

  • marketing and sales challenges and pain points

  • preferred marketing channels

  • strategic priorities; and

  • who holds the power.

 

We hope to gain some valuable insights into the current landscape, identify trends and use this information to work with our clients to drive better outcomes. We’ll be sharing the insights in our eDM’s and across our socials so keep a look out towards the end of July.

 

And to get you across the line, there are  2 x Gourmet Traveller Vouchers to the value of $250 up for grabs, please leave your details when asked to do so when completing the survey.  Winners will be announced on our LinkedIn page within seven days of the survey closing. 

 

It’s all in the detail

 

1. Winners will be announced on our LinkedIn page within seven days of the survey closing. 

2. The results of the survey will be emailed to our database (you can sign up at the bottom of this page) and posted on our socials by the end of July. 

3. The Survey is now open and will close on the 9th July. 

 

Thank you and good luck! 

 

Take the survey here

 

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