ATTENTION PROPERTY MARKETERS: time to get some R.E.S.P.E.C.T!

I love working with a talented General Manager or Project Director. One who knows enough about marketing to ask the right questions but is also smart enough to provide the marketing function with the right resources and tools to ensure they achieve the business goals. I love working with a great Development Manager. One who [...]

By |2019-02-19T08:34:58+00:0019th February, 2019|General Marketing|

Why Marketing and Medicine are More Similar Than You Think

I recently read a LinkedIn article by Kaitlyn Gillies, entitled Treat your Marketing Consultant like your GP. Gillies, in her compelling article, compares the way general practitioners’ knowledge, advice and medical recommendations are received, versus that of marketing experts by businesses. “We respect the advice of medical practitioners because they have knowledge, training, skills and [...]

By |2019-02-18T08:58:53+00:0018th February, 2019|General Marketing|

7 Tips to Generate Sales When Your Marketing Budget Gets Slashed

There’s no denying that the Australian property market has corrected itself in some states.  In Victoria, developers have enjoyed years of good times, with blocks virtually selling themselves, apartment sales overseas in abundance and large profits banked. Today, we have to work harder to achieve sales success. So, when the going gets tough, why has [...]

By |2019-02-06T08:59:50+00:006th February, 2019|General Marketing|

Five Steps to Creating a Customer-Centric Culture for Your Business

While buying a property is perhaps the largest purchase decision an individual will make in their lifetime, many property developers don’t place a big enough emphasis on customer service. Delivering an exemplary customer experience can only be achieved when the entire organisation places the customer journey at the forefront of all strategies and initiatives. Watch [...]

By |2018-12-13T13:29:47+00:0022nd October, 2018|Customer Experience, General Marketing|

Five Tips for Productive Meetings

Meetings are a fact of life when it comes to working as part of a group.  And while they can pose as a great way to facilitate open communication, a poorly executed meeting can become an unproductive affliction for your team.   Particularly in the property industry, meetings between sales and marketing teams are crucial to ensure alignment [...]

By |2018-12-13T13:32:32+00:0027th September, 2018|General Marketing, Sales|

Mastering the Art of Mystery Shopping

Particularly in the property industry, a large focus is placed on evaluating the monthly financial performance of businesses – so, shouldn’t the same concept apply to the sales and customer experience efforts of the on-site staff? It’s crucial that developers know how effectively their prospects are nurtured, and how well the on-site team represents the [...]

By |2018-12-13T13:35:46+00:009th August, 2018|General Marketing, Project marketing, Sales|

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