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Thought Leadership

A place to keep up-to-date with the latest marketing trends

Content Marketing, Strategy
So, you’ve put some SEO tactics in place and you’re excited to see some great results. But do you know how SEO works, and what on-page factors affect the effectiveness of your SEO strategy?We’ve got a few insights to help you out: Understanding search enginesSearch engines are answer machines. They exist to discover, understand, and organise the internet’s content in order to offer the most relevant results to the questions searchers are asking.They have three primary functions:Crawl – This refers to the discovery process where engines send out a team of
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Strategy
You’ve probably heard the term ‘SEO’ thrown around in today’s digital-driven world. But do you know what SEO is, and how it can help your property business?According to Jill Whalen, CEO of High Rankings, “Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.”Also known as Search Engine Optimisation, SEO is the process of ranking first in search engines through utilising organic methods such as optimising content and improving user experience. Optimised websites come up in search
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Content Marketing
Briefing is such an important step when engaging with a video production partner. It’s your opportunity to provide the video team with your expectations and allows you to really set the tone of the production you want to create. Here are some things you’ll need to consider during the briefing phase of your video production:1. Be a clear briefer. This means providing as much information as possible, including aspect (portrait or landscape), deadline in market and length. This can be done through filling out a briefing template. In your brief,
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Content Marketing, Lead Generation, Lead Nurture, Strategy
At Property Republic we’re passionate about effective content marketing and communication, in all its forms. One cost-effective content initiative we love is blogging, which in our experience, engages customers and drives significant traffic to your website. Blogs are a great platform to deliver meaningful information in a simple and conversational way.   Here are five reasons why your website could benefit from having a blog: 1. Increased search engine traffic The more content you create, the more Google recognises you. The more blogs you post, the more pages from your domain get added to the search engine and the more opportunities you create for your website. Content helps with Search Engine Optimisation (SEO) which ultimately places your website and pages closer to the start
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Content Marketing
SEO has become the ultimate buzz-term for marketers looking to grow website traffic. So, why do you need to harness Search Engine Optimisation?  Search engines like Google, Bing and Yahoo generate thousands of web pages and other forms of content from each query, ranked in relevance. In Google alone, there are over 40,000 search queries processed every second. That means, there are approximately 3.5 billion searches per day according to Internet Live Stats. These search results, unlike the paid ads, do not involve payment.   If you want to increase the quality and quantity of your organic website traffic, then it makes sense to put your brand at the
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Content Marketing, Customer Experience, Strategy
Just when we thought we were on top of our content marketing game, a new spanner – or should we say search? – has been thrown into the SEO works.If Christmas 2017 didn’t bring with it the realisation of voice search’s increased popularity with Echo Dot proving Amazon’s best seller, then this article and the data it discusses surely will.According to TheeDesign, almost one third of Google’s 3.5 billion searches every day are voice-activated. And to further these statistics, ComScore anticipates that by 2020, half of all search queries will
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Content Marketing, Customer Experience, Project Marketing, Strategy
Your website is often where customers develop their first impression of your brand. That’s why it’s essential that your online presence makes a lasting impact for all the right reasons. We’ve compiled some features that will help to increase your site’s effectiveness and appeal.1. Mobile-friendlyIn a digital-obsessed world, it’s crucial that your property website is compatible with mobile devices such as smart-phones, tablets and iPads. Chances are, many members of your audience will access your website on a device other than a laptop or computer. Make your website as reachable
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Content Marketing, Customer Experience, Lead Generation, Lead Nurture
Meta descriptions are an important factor in search engine optimisation that are often neglected by digital marketers.They play a vital role in summarising and explaining your webpage’s content and acquiring click-throughs.  Keep reading to learn why meta descriptions matter to your brand’s SEO strategy.What are they?A meta description is the snippet of text displayed below each link in a search engine’s results page. It’s a HTML component or feature that provides information about a particular website or page for searchers.  Essentially, the role of a meta description is to concisely summarise
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