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Thought Leadership

A place to keep up-to-date with the latest marketing trends

The internet is brimming with accessible marketing resources, but getting our hands on informative, innovative and eye-opening marketing books is an inimitable experience.The team at Property Republic are passionate about finding opportunities for continuous learning. To help you unlock new skills and discover new knowledge, we’ve gathered some of our favourite marketing books:Epic Content Marketing by Joe PulizziIn a world where we’re constantly bombarded by information, it can be difficult to sift through the noise and find what’s really valuable. That’s why it’s so important for marketers to deliver valuable

Customer Experience
“Most of the successful people I’ve known are the ones who do more listening than talking.” ― Bernard M. Baruch.We must say, the famous American political consultant and financier Bernard Baruch hit the nail on the head with the above quote. It’s no secret that delivering exceptional customer service is an imperative component of the property sales cycle.In fact, no industry requires an outstanding level of customer service more than that of property, and yet we’re finding that it’s the customer experience process that has the most potential for improvement.In order to

Strategy, Workshops
Property Republic’s Key Takeaway:Educating and upskilling your workforce on industry advances and digital aptitude engenders business success.For our third and final instalment of our top takeaways from Adobe and Econsultancy’s Digital Intelligence Briefing: 2018 Digital Trends report, we discuss the undeniable value of the educational and digital training for companies’ employees.“Top-performing organisations are twice as likely to be making significant investment in digital skills and education in 2018.” The report’s findings strongly suggest that significant investment in digital skills and training forms an obvious correlation with business success. The graph below depicts

We recently had a light bulb moment. Perhaps it was more of a slow burn that crept up on us and everything clicked. We think we had known it for a while but couldn’t quite put our fingers on how to go about changing it and probably had in the back of our mind that the industry wasn’t ready to steer away from traditional marketing methods. After all, millions of Australians live in what was once a new housing estate and were attracted to the site after seeing a sign,