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Thought Leadership

A place to keep up-to-date with the latest marketing trends

Strategy

Every Development, Marketing and Sales professional could sleep well at night if they had sales certainty.

 

Sunday night reports would become a thing of the past, as would a manic change of strategy at each Monday sales meeting.

 

Perhaps marketing spend on lead generation could be reduced and more focus could be placed on the customer experience.

 

Sales certainty thought leader, Simon Bowen, believes that “when selling becomes so reliable and predictable that the business has a sense of certainty, sales turns into a superpower that can drive confidence in all other decisions.”

 

It got the Property Republic team thinking: How predictable are your sales?

 

If you are a  Development, Sales or Marketing Professional, we hope you can spare eight minutes of your time to complete our 2020 Marketing and Sales Survey. It aims to explore what pain-points exist around sales certainty and forecasting and where your strategic focus lies heading into FY21 and beyond.  

 

Take the survey here

 

We want to know your:

 

  • marketing and sales challenges and pain points

  • preferred marketing channels

  • strategic priorities; and

  • who holds the power.

 

We hope to gain some valuable insights into the current landscape, identify trends and use this information to work with our clients to drive better outcomes. We’ll be sharing the insights in our eDM’s and across our socials so keep a look out towards the end of July.

 

And to get you across the line, there are  2 x Gourmet Traveller Vouchers to the value of $250 up for grabs, please leave your details when asked to do so when completing the survey.  Winners will be announced on our LinkedIn page within seven days of the survey closing. 

 

It’s all in the detail

 

1. Winners will be announced on our LinkedIn page within seven days of the survey closing. 

2. The results of the survey will be emailed to our database (you can sign up at the bottom of this page) and posted on our socials by the end of July. 

3. The Survey is now open and will close on the 9th July. 

 

Thank you and good luck! 

 

Take the survey here

 

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Strategy

It’s safe to say that the first 6 months of 2020 have been eventful and emotional. 

 

Devastating bushfires saw Australian people, wildlife and ecosystems suffer.  

 

The Coronavirus pandemic’s rising world-wide death toll forced us to alter our daily routines and isolate in order to stay safe. 

 

A horrific crash saw four Victoria Police officers killed, sending shockwaves throughout the nation. 

 

The Black Lives Matter movement compelled societies all over the world to encourage real change and action against racism. 

 

And we’re only just approaching July! 

 

I get the feeling you might be wondering at this point “why are the events of 2020 relevant when it comes to planning FY21 in the property industry?” 

 

The answer’s quite simple really. 

 

These things matter because they’ve forced significant change upon many Australians, which is likely to impact consumer behaviours and expectations when it comes to making big purchases – like buying a new home.  

 

The end of the financial year marks the perfect time to reflect on the year that’s been, assess areas for improvement and implement innovative initiatives to drive further success and growth for the months ahead.  

 

Here’s what you’ll need to consider when strategising and planning your financial year:  

 

The value of time  

If isolation has taught your customers anything, it’s that their time is more valuable than ever; so don’t bother wasting it with a poor customer experience. Provide your customers with a journey that’s worthy of their time and their money.  

 

Digital matters 

Digital solutions are non-negotiable, and their importance supersedes the end of Coronavirus. After relying on digital platforms heavily during isolation, you can bet your customers will expect a great digital presence and experience from your brand from here on out. If you’re digital presence needs work, it’s time to prioritise it now. 

 

Focus on quality 

For many, isolation has also highlighted the importance of their home; its size, lighting, location, functionality and overall quality. After spending weeks stuck indoors, your customers will have figured out pretty quickly what they do and don’t want in their next home. Make sure you’re clearly communicating your development or product’s key selling features. Beyond this, make sure your community is a place that people want to call home. 

 

Positive change and connection 

More than ever, your customers care about your values and stance when it comes to environmental and political issues. What does your community do to support sustainability? How do your homes reduce waste? How will your development create a sense of community that respects all cultures and ethnicities? How does your business support gender equality and diversity? What are you doing to encourage positive change? It’s important to have an opinion and use your platforms to deliver meaning and connection. 

 

As always, the implementation of a shared, long-term strategy is the best way to kickstart your financial year. If you need help mapping and planning your customer experience, content marketing or project marketing strategies for FY21, the Property Republic team can help. 

 

 

 

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Content Marketing, Strategy

You’ve created some highly engaging videos for your brand – but where should you post them? There are two popular video platforms you can utilise when it comes to sharing your content – YouTube and Vimeo – and it’s important that you’re able to identify if one, both or neither are suitable for your brand and the quality and style of your property videos.

 

Both YouTube and Vimeo require higher quality videos for a more immersive cinema experience and while they offer similar functions, there are also underlying key differences. Let’s take a look at these platforms more closely to help you decide if they’re the right fit for your video content.

 

A bit about each platform…

 

YouTube

 

One of the most popular video sharing platforms, YouTube is also the second largest search engine, next to Google. It’s where users can watch, like, share, comment on, and even upload their own videos. Some of the most notable features of YouTube include:

 

  • Allows creators to earn money through showing advertisements on their videos

  • Anyone can join the site for free, although they do offer premium subscriptions to viewers

  • Video creators can join the platform’s partnership program when they have over 10,000 views

 

Vimeo

 

Created in 2004, Vimeo has become one of the most popular video-hosting sites in the past decade. Just like YouTube, this site offers users a place to upload, share and view high-quality videos.

 

  • Creators can make money by selling their video content to Vimeo on Demand

  • Users can join the site for free to enjoy basic features

  • Uploaders can choose among several subscription plans

  • No advertisements

 

Important comparisons

 

Upload Limit

 

YouTube allows users to upload an unlimited number of videos. However, their uploads are limited to 15 minutes per video for default accounts. In order to upload longer videos, you’ll need a verified account. For verified users, the maximum upload size is 128GB or 12 hours.

 

Vimeo has a range of plans that users can choose from to suit their needs, with each plan offering different abilities and limitations. Each plan has a specific storage capacity, with the limit ranging from 25GB to 5TB of storage each year.

 

Audience Reach

 

If you want to post to a platform with superior audience reach, YouTube is the place. To date, there are 2 billion active monthly YouTube users, compared to Vimeo’s 240 million.

 

Vimeo holds the distinction of being a community-driven platform. This means that while you won’t get the same traffic to your videos as on YouTube, you’re more likely to get loyal viewers who are genuinely interested and invested in your content.

 

Video Quality

 

YouTube gives freedom to users to upload anything they want, which means that videos of all qualities can be uploaded. Because of YouTube’s huge reach, even if you produced a video of exceptional quality, it could get lost in the clutter of less professional and lower-quality videos.

 

For more tips on how you can successfully engage and convert your audiences with video content, download our guide.

 

If you want to take a deep dive into Vimeo, read our blog.

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Customer Experience, Strategy
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Strategy
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