ATTENTION PROPERTY MARKETERS: time to get some R.E.S.P.E.C.T!

I love working with a talented General Manager or Project Director. One who knows enough about marketing to ask the right questions but is also smart enough to provide the marketing function with the right resources and tools to ensure they achieve the business goals. I love working with a great Development Manager. One who [...]

By |2019-02-19T08:34:58+00:0019th February, 2019|General Marketing|

Why Marketing and Medicine are More Similar Than You Think

I recently read a LinkedIn article by Kaitlyn Gillies, entitled Treat your Marketing Consultant like your GP. Gillies, in her compelling article, compares the way general practitioners’ knowledge, advice and medical recommendations are received, versus that of marketing experts by businesses. “We respect the advice of medical practitioners because they have knowledge, training, skills and [...]

By |2019-02-18T08:58:53+00:0018th February, 2019|General Marketing|

Connected Experiences – the way of today, not the future

Leading retailer David Jones recently decided to ditch the traditional runway show of its autumn/winter launch, for an immersive and intimate experience. About 100 guests were treated to a lunch at Hobart’s Museum of New and Old Art (MoNA), before a showcase of the season’s latest trends. It’s a brave move for the premium department [...]

By |2019-02-14T08:39:55+00:0013th February, 2019|Customer Experience, Strategy|

7 Tips to Generate Sales When Your Marketing Budget Gets Slashed

There’s no denying that the Australian property market has corrected itself in some states.  In Victoria, developers have enjoyed years of good times, with blocks virtually selling themselves, apartment sales overseas in abundance and large profits banked. Today, we have to work harder to achieve sales success. So, when the going gets tough, why has [...]

By |2019-02-06T08:59:50+00:006th February, 2019|General Marketing|

Quick Guide to SEO

SEO has become the ultimate buzz-term for marketers looking to grow website traffic. So, why do you need to harness Search Engine Optimisation?  Search engines like Google, Bing and Yahoo generate thousands of web pages and other forms of content from each query, ranked in relevance. In Google alone, there are over 40,000 search queries processed every second. That means, there are approximately 3.5 [...]

By |2019-01-09T09:00:19+00:0019th December, 2018|SEO|

Marketing Must-Reads

The internet is brimming with accessible marketing resources, but getting our hands on informative, innovative and eye-opening marketing books is an inimitable experience. The team at Property Republic are passionate about finding opportunities for continuous learning. To help you unlock new skills and discover new knowledge, we’ve gathered some of our favourite marketing books: Epic [...]

By |2018-12-18T14:46:13+00:0018th December, 2018|General Marketing|

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