Five Steps to Creating a Customer-Centric Culture for Your Business

While buying a property is perhaps the largest purchase decision an individual will make in their lifetime, many property developers don’t place a big enough emphasis on customer service. Delivering an exemplary customer experience can only be achieved when the entire organisation places the customer journey at the forefront of all strategies and initiatives. Watch [...]

By |2018-12-13T13:29:47+00:0022nd October, 2018|Customer Experience, General Marketing|

Landing Page Best Practices

Just as certain copywriting and design techniques enhance the effectiveness of your property website, there are special guidelines that are recommended when creating a compelling landing page for your project, promotion, event or campaign. Going beyond catchy headlines and subtitles, engaging copy and high-quality video and images – which are standard expectations of all online [...]

By |2018-10-18T08:53:40+00:0018th October, 2018|General Marketing|

The Power of Video

When it comes to an effective marketing strategy, it’s important that businesses remain relevant in order to continue to deliver meaningful messages.  The digital era has seen the rise of video for marketing and promotional purposes, with a whopping 81% of businesses using video as a marketing tool in 2017, according to the fourth State of Video Marketing Survey conducted by Wyzowl.   So, what makes video so beneficial and useful for businesses and marketers?    [...]

By |2018-10-09T14:38:16+00:009th October, 2018|Content Marketing, General Marketing|

Strategic Planning Sessions and How They Benefit Your Team

The Property Republic team loves using strategic planning sessions as a tool to achieve alignment, identify areas for improvement and opportunity, and establish a path to achieve our long-term goals. We believe there’s an array of benefits that can come from a planning session with your team. If a planning session is executed efficiently and [...]

By |2018-12-13T13:32:19+00:005th October, 2018|General Marketing|

Tech Talk: Analytics Tools

Putting an effective digital marketing strategy requires consistent performance evaluation. Which Facebook post garnered the most impressions and engagements? How many Instagram followers have you gained in the past month? Does your audience engage better with video or still-images? Are your social media posts driving traffic to your website? The answers to these questions can be easily found, if you use the right tools to track, measure, and analyse your social [...]

By |2018-09-26T09:49:50+00:001st October, 2018|General Marketing, Social Media, Strategy|

Top Marketing Pages to Follow

The marketing world is constantly evolving, and as a result it’s imperative that property marketers arm themselves with knowledge to keep up with the changing trends. This enables us to stay relevant and deliver meaningful information to our target audience. Here are some of the marketing pages we recommend adding to your arsenal:  ADMA   Short for Association for Data-driven Marketing and Advertising, ADMA is the [...]

By |2018-09-24T09:22:10+00:0024th September, 2018|Content Marketing, General Marketing, Strategy|

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