It’s time to give yourself an honest rating

“There’s no chance that the iPhone is going to get any significant market share.” This is what the then Microsoft CEO, Steve Ballmer, famously said about Apple’s iPhone in 2007. Eighteen models and twelve years later, the brand continues to have loyal customers waiting in lines ahead of new releases. But it wasn’t all Field [...]

By |2019-04-05T16:29:18+10:0015th April, 2019|Customer Experience, Project marketing|

4 Easy Ways to Leverage your Builder Partnerships

How would you describe your relationship with your builder partners? Having an effective builder engagement strategy is important to ensure you are maximising the partnership for both parties. From content creation to increased referrals, there are many ways both your project and your builder partners can mutually leverage by creating a dynamic relationship. If you’re [...]

By |2019-04-15T17:15:09+10:009th April, 2019|Project marketing|

Creating Timely Content for Your Marketing Strategy

Timeliness is one of the most important aspects of any content marketing strategy, whether you’re running a campaign on your website, sending email newsletters, or simply posting on social media.   One way to ensure that your content is timely, is by planning it in alignment with current events and holidays and riding the peak of [...]

By |2019-03-26T16:12:27+10:0027th March, 2019|Content Marketing, General Marketing, Strategy|

Out with the old, in with the best: 9 bad property marketing tactics you need to abandon

Our office is located in a High Street shopping mecca, where yummy mummies, comfortable retirees and suit-wearing real estate agents blend. It makes for interesting retail experiences. It’s guaranteed that someone will behave badly to a retail assistant at least once a day. “The wait for the coffee is too long.” “The coffee isn’t hot [...]

By |2019-03-18T10:14:26+10:0018th March, 2019|Customer Experience, General Marketing|

Marketers: The World Needs Your Leadership

Larry Fink, Founder, Chairman and Chief Executive Officer of BlackRock, Inc, the world's largest asset manager, has published his latest letter to CEO’s. This year’s theme is “Purpose and Profit”, which can be easily translated to the property industry. Mr Fink says that “As we enter 2019, commitment to a long-term approach is more important [...]

By |2019-02-28T14:06:35+10:004th March, 2019|General Marketing|

Why You Shouldn’t Write-off Cold Leads

Over 12 months ago I conducted a workshop with a project team. The objective was to collaboratively devise a marketing and sales plan to deliver the very large number of sales required. One of the first questions I asked of the Sales Manager was, “How many prospects do you have on the database?” Him (proudly): [...]

By |2019-02-28T08:56:35+10:0028th February, 2019|General Marketing, Project marketing|

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