Landing Page Best Practices

Just as certain copywriting and design techniques enhance the effectiveness of your property website, there are special guidelines that are recommended when creating a compelling landing page for your project, promotion, event or campaign. Going beyond catchy headlines and subtitles, engaging copy and high-quality video and images – which are standard expectations of all online [...]

By |2018-10-18T08:53:40+00:0018th October, 2018|General Marketing|

Engage with a Landing Page

What is a landing page? A landing page is an invaluable digital marketing tool for property businesses, designed specifically for the purposes of a marketing or advertising campaign. It’s where a viewer is directed once they have clicked on a Facebook Ad Campaign, Google Ad or display advertisement for your project, event or promotion. Essentially, [...]

By |2018-11-07T15:38:21+00:0018th October, 2018|General Marketing, Project marketing|

The Power of Video

When it comes to an effective marketing strategy, it’s important that businesses remain relevant in order to continue to deliver meaningful messages.  The digital era has seen the rise of video for marketing and promotional purposes, with a whopping 81% of businesses using video as a marketing tool in 2017, according to the fourth State of Video Marketing Survey conducted by Wyzowl.   So, what makes video so beneficial and useful for businesses and marketers?    [...]

By |2018-10-09T14:38:16+00:009th October, 2018|Content Marketing, General Marketing|

Tech Talk: Scheduling Tools

By Abigail Jones. Modern day marketing requires the implementation and maintenance of a successful digital strategy. If your brand is looking to execute an effective, engaging and reliable approach to social media management, then online automation tools are a must. The reality is, embracing the mounting movement towards social media automation is fast becoming an expectation for [...]

By |2018-09-13T12:37:32+00:0021st August, 2018|General Marketing, Social Media|

Top Findings: 2018 Content Management and Strategy Survey

By Abigail Jones. CMI recently released their Content Management and Strategy Survey for 2018 and the results have us intrigued. If your organisation is struggling to implement the right technologies to manage and strategise your content marketing, you’re not alone. Key findings of the survey report that many organisations struggle with the management of their content marketing [...]

By |2018-07-05T10:57:50+00:005th July, 2018|Content Marketing, Strategy|

Our Top Takeaways from Adobe’s Digital Trends Report 2018 – Part Three

Property Republic’s Key Takeaway: educating and upskilling your workforce on industry advances and digital aptitude engenders business success. For our third and final instalment of our top takeaways from Adobe and Econsultancy’s Digital Intelligence Briefing: 2018 Digital Trends report, we discuss the undeniable value of the educational and digital training for companies’ employees. “Top-performing organisations [...]

By |2018-07-05T11:06:36+00:0019th June, 2018|General Marketing|

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