Landing Page Best Practices

Just as certain copywriting and design techniques enhance the effectiveness of your property website, there are special guidelines that are recommended when creating a compelling landing page for your project, promotion, event or campaign. Going beyond catchy headlines and subtitles, engaging copy and high-quality video and images – which are standard expectations of all online [...]

By |2018-10-18T08:53:40+00:0018th October, 2018|General Marketing|

Engage with a Landing Page

What is a landing page? A landing page is an invaluable digital marketing tool for property businesses, designed specifically for the purposes of a marketing or advertising campaign. It’s where a viewer is directed once they have clicked on a Facebook Ad Campaign, Google Ad or display advertisement for your project, event or promotion. Essentially, [...]

By |2018-11-07T15:38:21+00:0018th October, 2018|General Marketing, Project marketing|

The Power of Video

When it comes to an effective marketing strategy, it’s important that businesses remain relevant in order to continue to deliver meaningful messages.  The digital era has seen the rise of video for marketing and promotional purposes, with a whopping 81% of businesses using video as a marketing tool in 2017, according to the fourth State of Video Marketing Survey conducted by Wyzowl.   So, what makes video so beneficial and useful for businesses and marketers?    [...]

By |2018-10-09T14:38:16+00:009th October, 2018|Content Marketing, General Marketing|

Tech Talk: Scheduling Tools

Modern day marketing requires the implementation and maintenance of a successful digital strategy. If your brand is looking to execute an effective, engaging and reliable approach to social media management, then online automation tools are a must. The reality is, embracing the mounting movement towards social media automation is fast becoming an expectation for businesses rather than [...]

By |2018-12-13T13:34:47+00:0021st August, 2018|General Marketing, Social Media|

Solving the Press Release Puzzle in Property

The importance and purpose of particular public relations tools continue to remain a mystery for many in the property industry.  It’s crucial that these tools are harnessed and used effectively to maximise brand awareness, media coverage and ultimately lead generation for your organisation.  Today we’re placing major emphasis on the humble press release. To make [...]

By |2018-12-13T13:36:13+00:0019th July, 2018|General Marketing|

Tech Talk: 4 Apps to Diversify Your Content

Internationally acclaimed keynote speaker Andrew Davis wisely said that “content builds relationships. Relationships are built on trust. Trust drives revenue.” Following on from his insightful words, marketers must ensure their content is engaging, relevant and meaningful in order to continue to build relationships with customers, and hence drive revenue. A brand’s content must have a [...]

By |2018-07-05T11:11:11+00:0011th June, 2018|Content Marketing|

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