Out with the old, in with the best: 9 bad property marketing tactics you need to abandon
Our office is located in a High Street shopping mecca, where yummy mummies, comfortable retirees and suit-wearing real estate agents blend. It makes for interesting retail experiences. It’s [...]
Why I didn’t think we needed Women in Property….and what I think now
Many years ago, I was fortunate enough to be the Executive Director of UDIA in Western Australia and was approached by a chapter from ‘the eastern states’ to [...]
Marketers: The World Needs Your Leadership
Larry Fink, Founder, Chairman and Chief Executive Officer of BlackRock, Inc, the world's largest asset manager, has published his latest letter to CEO’s. This year’s theme is “Purpose [...]
Why You Shouldn’t Write-off Cold Leads
Over 12 months ago I conducted a workshop with a project team. The objective was to collaboratively devise a marketing and sales plan to deliver the very large [...]
Why the Value Proposition Must Be the Starting Point for Your Marketing Plan
Customer obsession, customer-first strategy, customer experience, customer relations. We talk about this a lot in property but when push comes to shove, the customer is not always at [...]
ATTENTION PROPERTY MARKETERS: time to get some R.E.S.P.E.C.T!
I love working with a talented General Manager or Project Director. One who knows enough about marketing to ask the right questions but is also smart enough to [...]