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Thought Leadership

A place to keep up-to-date with the latest marketing trends

Content Marketing

How to use Instagram Guides in property marketing

26 November, 2020

What is it? Recently, Instagram rolled out their newest feature called ‘Guides.’ It allows users to create more scrollable content by coll...

Project Diagnostics

3 community considerations for your project

10 September, 2020

Ultimately, your project is going to be more than bricks and mortar – it’s going to be a community and a place for people to call home. Therefore, you...

Project Marketing

3 ways to make liaising easy for project marketers

9 September, 2020

Project marketing involves liaising with an array of consultants, agencies and professionals; content agencies, photographers and videographers, commu...

Content Marketing

27 content ideas to engage your community in September 2020

8 September, 2020

Given Sunday’s disappointing announcement from Dan Andrews about the extended lockdown for Melburnians, your community is craving digital interaction ...

Customer Experience

23 things you need to include in your project marketing budget

8 September, 2020

When launching a project, development teams take a no-expenses spared approach to branding, creating brochures and installing the biggest billboard co...

Project Marketing

5 considerations for developing your property brand

7 September, 2020

Brand development is the ‘fun’ and creative part of setting up any new project.   During this stage, it’s important that your creative agency is ...

Customer Experience

How to start the marketing strategy for your new project

4 September, 2020

Developing a strategy is a crucial step for any new project, initiative or venture.   In order to set your project up for success, you need to ha...

Project Marketing

Creating the vision: the format to a successful project

3 September, 2020

When it comes to initial stages of setting up a new development, you have a blank canvas and a very important role to play in shaping the future of yo...

Project Marketing

Why you need a community consultation before setting up a new project

2 September, 2020

When planning a project, you’ve got one opportunity to get it right from the very start. To help build the foundations of a successful project, it’s i...

Content Marketing

Using Instagram Reels in Property

14 August, 2020

What is it? Instagram’s newest feature, reels, allows users record, edit, and share 15-second multi-clip videos with audio, effects and new, in-app cr...

Content Marketing

To reel, or not to reel?

14 August, 2020

It’s safe to say that Instagram has social media users reeling to jump on board with their newest feature! (See what we did there?)   Reels enabl...


The top 3 marketing challenges you’re facing in 2020

6 August, 2020

We recently conducted an industry wide Marketing and Sales survey to better understand the relationship between the Development, Sales and Marketing f...