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Thought Leadership

A place to keep up-to-date with the latest marketing trends

Customer Experience

Mapping and Measuring the Consumer Journey

13 May, 2022

Gone are the days of the linear customer journey. Technological advancements and evolving trends and customer expectations mean that customers can go ...

Strategy

Case Study: Strategic Review of Lyndarum North by AV Jennings

23 April, 2022

The Property Republic team are often approached to conduct strategic reviews for property developments. Most recently, we were engaged to conduct a st...

Content Marketing

Case Study: Lifestyle Communities’ Content Matrix

5 April, 2022

We believe that a highly underrated marketing skill is taking something complicated and making it simple. It’s a skill that we continuously aim to str...

Customer Experience

How to capture Gen Z homebuyers

17 March, 2022

With the oldest members of Generation Z now in their mid-20s, they’re entering the world of employment and home ownership. This opens up opportunities...

Strategy

Case Study: Stockland Queensland Content Marketing Strategy

3 March, 2022

The Property Republic team are passionate about content marketing in property, and how it can be used to educate, entertain and engage audiences. We’r...

Customer Experience

How to use data to deliver a better customer journey

17 February, 2022

Harnessing consumer data to deliver an incredible customer experience is a notion that the Property Republic team continually emphasises for our clien...

Customer Experience

Global CX Trends in 2022: Part 3

1 February, 2022

The Property Republic team recently unpacked the Customer Experience Company’s annual Global CX Trends webinar, which brought together two CX leaders ...

Customer Experience

Global CX Trends in 2022: Part 2

18 January, 2022

Global CX Trends in 2022: Part 2   The Property Republic team recently unpacked the Customer Experience Company’s annual Global CX Trends webinar...

Customer Experience

Global CX Trends in 2022: Part 1

11 January, 2022

The Property Republic team recently unpacked the Customer Experience Company’s annual Global CX Trends webinar, which brought together two CX leaders ...

Strategy

5 Ways to Align Your Sales and Marketing Teams

12 November, 2021

Misalignment between the sales and marketing teams is a common problem in many businesses. We’d all agree that it’s imperative that they need to work ...

Strategy

Case Study: Discover Downsizing’s Content and Social Media Strategy

3 November, 2021

At Property Republic, we’re passionate about helping our clients reach their goals and objectives, and our work with Discover Downsizing perfectly hig...

Project Marketing

Unpacking the 2022 Trend Hunter Report: Product Innovation

24 August, 2021

The Property Republic team recently read and unpacked the 2022 Trend Hunter Report to see how property brands can stay ahead of the curve and respond ...