20 Post-event Survey Questions to Ask Attendees, Employees and Suppliers
So, you’ve just hosted an event and you’re trying to determine its success. While it’s important to rate the event against your own KPI’s and measures of success, [...]
Content Matters to Consumers
Trying to explain content marketing to property professionals over the past five years has been tough. “Why do we need content when people are lining up to buy [...]
Privacy and Spam Laws You Could be Breaking
Marketing has evolved over the years and so have the rules that govern it, especially as the internet age flourishes. Privacy is important, and marketers need to ensure [...]
Why Empathy Mapping Leads to Greater Conversion
“Many companies have forgotten they sell to actual people. Humans care about the entire experience, not just the marketing or sales or service. To really win in the [...]
Why Brand Loyalty is Your Best Sales Person
Do you know the most common mistake that many in the property industry make? Thinking that selling is the end goal. It isn’t. Building a strong, dynamic and [...]
Developers love a big database
There’s a lot that goes into launching a new project. Research, urban design, vision workshopping, branding, collateral development - the list goes on. You launch and receive 4,500 [...]