The difference between content marketing and public relations
Property Republic’s entire business model is built around content marketing and the importance to educate first, sell second. Within the property industry especially, content marketing is still a [...]
5 marketing trends to look out for in 2020
We all know how much the marketing landscape can change from one year to another. For the past nine years, WARC has been publishing their annual Marketing Toolkit, [...]
Get your customer experience rating to a 10 out of 10
I recently completed some study on customer experience (CX) strategy. When I talk to different property businesses, I am often assured that they have a CX plan. Excellent [...]
Do you contribute to your customer’s pain?
Are you guilty of any of the following? Continuously posting FOR SALE or DISCOUNT shouty messages on your social media Sending an EDM with a subject line that [...]
3 Cost-Effective Tactics for your Builder Engagement Strategy
Having a builder engagement strategy is important to ensure you are maximising the partnership for both parties. Here are a few cost-effective tactics to include in your builder [...]
Playing the Long Game
A week is a long time in property marketing, never mind a year. So why should we start targeting and nurturing the next generation of homebuyers now? Content [...]