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Thought Leadership

A place to keep up-to-date with the latest marketing trends

Project Marketing

The Genius Model: a new methodology to set your project up for success

21 June, 2021

It all starts with the customer. If your project is in the infancy of its brand development, there is an ideal opportunity to design and finesse the c...

Strategy

4 Ways Your Property Business Can Stand out on Social Media

24 May, 2021

Social media is an integral part of your digital marketing strategy. Utilising it effectively can help to propel your marketing goals into action and ...

Strategy

5 Crucial Content Marketing Trends for Property Businesses

17 May, 2021

The best way to create meaningful connections with your customer at every stage of their journey is to deliver consistent and valuable content. And wi...

Customer Experience

3 Customer Experience Must-dos in 2021

10 May, 2021

We’ve said it before and we’ll say it again, having an exceptional customer experience is the best way to stay ahead of the competition, not only duri...

Customer Experience

Property Trends Part 3: Re-imagining people, products and services

26 April, 2021

We spoke with industry leaders to get their insight on what shifts will occur in property throughout 2021. It’s clear that with enhanced expectations ...

Strategy

Must-know Property Trends Part 2: How we purchase property in 2021

19 April, 2021

The Property Republic team spoke with industry leaders to get their insight on what shifts will occur in property throughout 2021. Here’s what the exp...

Strategy

Must-know Property Trends Part 1: The Changing Relationship Between Work and Home

12 April, 2021

The Property Republic team spoke with industry leaders to get their insight on what shifts will occur in property throughout 2021. From how we purchas...

Project Marketing

6 tips to set your project up for success in 2021

29 January, 2021

The beginning of a new year is always a good time to re-assess and re-align your internal teams and strategies to ensure you’re on your way to achievi...

Content Marketing

How to use Instagram Guides in property marketing

26 November, 2020

What is it? Recently, Instagram rolled out their newest feature called ‘Guides.’ It allows users to create more scrollable content by coll...

Project Diagnostics

3 community considerations for your project

10 September, 2020

Ultimately, your project is going to be more than bricks and mortar – it’s going to be a community and a place for people to call home. Therefore, you...

Project Marketing

3 ways to make liaising easy for project marketers

9 September, 2020

Project marketing involves liaising with an array of consultants, agencies and professionals; content agencies, photographers and videographers, commu...

Content Marketing

27 content ideas to engage your community in September 2020

8 September, 2020

Given Sunday’s disappointing announcement from Dan Andrews about the extended lockdown for Melburnians, your community is craving digital interaction ...