The coffee cart is booked, and the balloons are sorted. Your radio ads are running, and RSVPs have started to come through. But have you considered how content marketing will play a role in your upcoming event?

From social media to EDMs, content marketing is a cost-effective way to communicate your next event. We, along with Event Director, Kate Stewart, from En Pointe Events, have created this guide to help you execute a successful content marketing strategy from pre-event preparations, to on-the-day celebrations, and post-event recaps.

Discover our top content marketing ideas to implement for your next event…