Top Findings: 2018 Content Management and Strategy Survey
CMI recently released their Content Management and Strategy Survey for 2018 and the results have us intrigued.
If your organisation is struggling to implement the right technologies to manage and strategise your content marketing, you’re not alone. Key findings of the survey report that many organisations struggle with the management of their content marketing initiatives.
Despite 91% of respondents declaring the use of content marketing to promote their organisation’s products or services and support prospects and customers, the survey indicates that more organisations need to begin viewing their content as an asset. The majority of respondents report their businesses are lacking the right technologies to manage content and that finding staff skilled in content marketing is their biggest challenge.
As technology continues to rapidly change the face of marketing, it’s crucial that marketers embrace content as an investment and implement tools and initiatives to strategise and automate their content. Click here to view the full 2018 Content Management and Strategy Survey.