Using Instagram Reels in Property
What is it?
Instagram’s newest feature, reels, allows users record, edit, and share 15-second multi-clip videos with audio, effects and new, in-app creative tools.
How property businesses can use reels
Since videos are such an effective content type, incorporating reels into your Instagram strategy can enhance your social media activity, offering a new way to entertain and educate your community. Some ways you can use reels to engage your audience include:
Display home walk-throughs
Working from home clips
Showcase amenities within the community
Fun meet and greets with sales representatives and important figures in your community
Development and community updates
Behind-the-scenes footage from events
Ask homeowners to showcase their home in their Reels and tag your brand
Also consider how you can repurpose and reimagine your current assets. If you’ve got a suite of videos you’ve been using for social posts and stories, why not use these existing assets to create new reels? Or, if you currently post 5 Instagram stories a week, why not try posting 3 stories and 2 reels each week?
If you’re still unsure if using reels is right for your property business and need some advice, this blog might help you decide.
How to create your reels
Reels can be recorded one at a time, simultaneously, or through video uploads from a phone’s gallery. Users have the option to save the reel as a draft, change its cover image, add a caption and hashtags, and tag friends.
Reels can be found at the bottom of Instagram camera. There are available tools on the left side of the screen to create the reel, including:
Audio: Search for a song from the Instagram music library. You can also use your own original audio by simply recording a reel with it.
AR Effects: Select one of the many effects in the effect gallery, created both by Instagram and creators all over the world, to record multiple clips with different effects.
Timer and Countdown: Set the timer to record any of your clips hands-free.
Align: Line up objects from your previous clip before recording your next to help create seamless transitions.
Speed: Speed up or slow down part of the video or audio you selected.
How to share your Reels
If you have a Public Account, you can share your reel to a dedicated space in Explore, where it has the chance to be seen and discovered by the wider Instagram community. You can also share your reel with your followers by posting it to your Feed. When you share reels featuring certain songs, hashtags, or effects, your reel may also appear on dedicated pages when someone clicks on that song, hashtag, or effect.
Instagram Reels vs TikTok
Reels can be likened to Instagram’s very own version of TikTok. Only time will tell if TikTok will meet the same fate as Snapchat when Instagram copied its iconic Stories features.
For more information on using TikTok in property, check out our Marketing Clinic Webinar: Engaging with Millennial Platforms.