Content Marketing, Strategy

What marketing platforms fit your marketing strategy?

Having a multiplatform communication strategy is vital for developers and builders to ensure customer satisfaction.

The stats presented come from Statista and represent the estimated data that’s created in ONE MINUTE on the internet.

We understand that you can’t, and probably don’t need to, be on every platform but it’s easy to choose a few and do them very well. Start with understanding what each medium is used for. Here are some things to know about Instagram, Facebook, video and email marketing.

An exclusively visual photo-sharing platform, Instagram boasts a community of 800 million people who share an average of 95 million posts per day. With more than 500 million daily users, Instagram is a social media platform that presents an abundance of opportunities.

Before creating an Instagram account, it’s essential to establish if your brand has the necessary resources to execute an effective content strategy. Instagram does not complement all types of business models or marketing tactics. It’s only worth investing in this platform is you have the required assets to dedicate to it. If Instagram does align with your social media strategy, it’s an excellent platform to grow your brand. The best way to harness the marketing potential Instagram poses for your brand is to embrace and use all the tools it offers. Read more about Instagram here.

Since the inception of tools such as Facebook Business Manager and Facebook Ads Manager, there has never been an easier way for marketing teams to manage your brand’s Facebook account. With so many resources at your fingertips – literally – you’d be silly not to join the largest social network. With more than 2.13 billion monthly users, Facebook presents a myriad of opportunities to connect with consumers and develop a thriving online identity. Find out more on our Social Spotlight on Facebook.

The digital era has seen the rise of video for marketing and promotional purposes, with a whopping 87% of businesses now use video as a marketing tool. (This figure has seen a sharp rise from 63% in 2017, and 81% in 2018.) according to the State of Video Marketing Survey conducted by Wyzowl. There are many ways for marketers and salespeople to use videos in their strategy. Videos can be fitted in new or existing content. They can also take many different forms, including training and how-to videos, customer testimonials, DIY and instructional videos and repurposed written blogs. Understand the power of video by reading more.

Email marketing is often cited as second only to search engines when it comes to the most effective online marketing tactic. According to MarketingSherpa, 72% of consumers chose email when asked how they prefer companies to communicate with them. It’s one of the easiest, quickest and cheapest ways to connect with customers, if you do it right.

In the property industry especially, cultivating relationships with both current and potential customers is fundamental. Trust and reputation are the foundations upon which brands are built and marketing domains of influence are grown.

A strategic email marketing campaign helps you expand your contact list, gets you more leads and allows you to nurture your relationship with potential buyers. By sending valuable insights, fresh news and helpful resources relevant to the product that the enquirer has expressed an interest in, you will be able to position your brand as a trustworthy expert in your field. When trust is established, your leads won’t only buy from you, but will also spread their positive experience through word-of-mouth, potentially giving you more leads. Read more.

If your brand could use some help to find out what marketing platform would work best to increase awareness, get in touch.



Judi Carr

A bona fide property marketing queenpin who embraces challenges and new opportunities. Loves a good quiz. Go the Hawks. With a wealth of knowledge and experience in the property industry having worked for some of Australia's biggest developers and property organisations, our Director, Judi, guides and inspires the success of our brand.By combining her extensive property knowledge and passion with her innovative and strategic thinking, Judi always knows how to achieve the best outcomes for clients.