The Property Marketing Agency That Elevates Your Brand

Fostering Community Engagement at Harriott

DELIVER

Following the suite of community consultation activities conducted for Harriott in 2022, Judi Carr, the Director of Property Republic, has spearheaded a transformative community engagement strategy.

The initiatives focus on fostering a sense of belonging, promoting local businesses, and facilitating vibrant community interactions through transparent communication and content marketing.

Developing a Sales and Marketing Blueprint for Integra Group

DELIVER

Integra Group is an integrated property business that develops residential communities and provides real estate and property management services in regional Victoria.  

Integra Directors Nick Grylewicz and Matt Agterhuis met with Property Republic founder Judi Carr to discuss the opportunity of working with the Integra team and create a business blueprint for property marketing and sales.  

Elevating the Woodards Brand with Compelling Website Copy

DELIVER

Property Republic were engaged to refresh Woodards’ website copy in line with their new website. 

Woodards Content Masterclass: Understanding Marketing and Social Media in Real Estate

DELIVER

Woodards, a leading real estate agency, understands the growing significance of content marketing and social media strategy in connecting with customers online and amplifying their marketing and sales efforts.

To equip their team with the necessary best practices, content ideas and knowledge, the Property Republic team facilitated a comprehensive 2-hour masterclass with members of their sales and marketing team across their 20 Victorian offices on Wednesday 22 February 2024.

Achieving Sell-Out Success for Panorama Portarlington

LAUNCH

Having owned a large patch of Portarlington land for 30 years, Olive Tree Developments had a vision to create a meticulously designed, vibrant coastal community, and needed a dynamic project marketing team to bring their vision to life. 

Discover how our collaborative approach and suite of lead generation, lead nurture, project marketing, customer experience, content marketing, and sales and marketing strategies resulted in the sell-out success of their first two stages. 

Expert Copywriting for Applewood and Rivervue by Tigcorp

DELIVER

In 2022, Tigcorp engaged the Property Republic team to enhance the overall marketing and digital activities of their Rivervue and Applewood communities through the creation of refreshed content.  

To date, we’ve collaborated with Tigcorp to deliver compelling copy for brochures, websites, retirement guides, blogs and more. 

Creating Content That Hits the Spot, Every Time

DELIVER

Property Republic has been Lifestyle Communities’ trusted content partner since 2019, and we’re consistently engaged to deliver a suite of quality content marketing assets.  

From home and community brochures, to entire website copy, blogs, emails, social media posts, video scripting and coordination and more, we deliver a broad range of content marketing assets, all while championing Lifestyle Communities’ unique tone-of-voice and providing calls-to-action that encourage engagement, website visits and enquiry.

Joining Forces: Caravanners and Land Lease Communities

DELIVER

When Discover Downsizing was formed, Property Republic was referred to the project by Lifestyle Communities, a long term client of ours. 

Discover Downsizing required a range of content marketing services including social media marketing, blog and email content. The primary goal involves building and growing an interested audience for Discover Downsizing and educating them on the benefits of downsizing to a Land Lease Community. 

Learn how our content strategy helped Discover Downsizing grow and activate their audience. 

Refining Harriott at Armstrong Creek with a Strategic Review

DELIVER

In an effort to evolve its marketing strategy, Harriott at Armstrong Creek by Jinding Developments and Yolk Property Group engaged Property Republic. 

The main objective was to conduct a strategic review that would help Harriott refine its customer experience, messaging and marketing activity. The review was concluded with a report providing market research and thorough recommendations. 

Discover how our considered approach helped Harriott establish itself as the premium project in its catchment.

Helping Woodlea Become the Fastest Selling Land Estate in Australia

LAUNCH

In July 2014, the land owned by the Mirvac and Victorian Investments and Properties (VIP) Joint Venture in Rockbank was a proposed 7,000 lot masterplanned community in Melbourne’s west. It was dubbed the ‘next Caroline Springs’.

The ultimate goal was to achieve sell out success at the March 2015 sales launch.

Discover how Property Republic Director, Judi Carr, helped Woodlea achieve sales launch success and become the fastest selling land estate in Australia (2015).

Strategic Review of Lyndarum North by AV Jennings

DELIVER

AV Jennings engaged Property Republic to conduct a strategic review of their Lyndarum North community in Wollert.  

Utilising workshops, online surveys, desktop research, mystery shopping and builder reviews, Property Republic gathered highly valuable insights. 

Discover how our strategic review provided Lyndarum North with a framework to achieve sales success through evaluating the market position, impact of COVID-19 and competition.

Helping APlace by Glenvill Develop and Deliver a Market-Leading Customer Experience

PLAN

APlace by Glenvill delivers affordable house and land packages tailored for investors looking to develop a reliable property portfolio.

Judi Carr, Director of Property Republic, was engaged to host a workshop to develop a Customer Service Charter that would act as a ‘one source of truth’ for the APlace team.

Here’s how Judi and the Property Republic team helped the APlace team develop and deliver a market-leading customer experience.

Developing an Exceptional Customer Experience Strategy for SLA

PLAN

Suburban Land Agency (SLA) delivers the ACT Government's suburban development program through building people-focussed residential estates and urban projects in Canberra.  

After deciding to internalise their sales team, they re-engaged Property Republic to create a customised training program focussing customer experience and the required sales skills. 

Discover how Property Republic’s dynamic 3-day workshop and comprehensive report enabled the SLA Sales and Customer Relation team develop an exceptional customer experience strategy. 

Establishing a Content Marketing Strategy for Stockland Queensland

PLAN

When the Stockland Queensland marketing team sought to capitalise on the benefits of content marketing for property, they engaged Judi Carr, Director of Property Republic, to organise and spearhead an in-house workshop in Brisbane.

Discover how our workshop equipped the Stockland Queensland team with the knowledge, ideas, resources and confidence to a establish a strategy that will nurture their customers, and build meaningful relationships with them throughout their purchase decision and beyond.

Analysing the Client Experience at kinetica

PLAN

kinetica is a planning and urban design consultancy that has grown through word of mouth as a result of delivering an outstanding service.  

As the business took its next step of growth, it was an ideal opportunity to find out why their client relationships are so strong and what aspects, if any, require improvement. 

kinetica Principal, Nicole Donnison, recommended Judi Carr, Director of Property Republic, to conduct a client experience analysis.

Reviewing the Competitive Environment and Customer Experience at Merrifield by MAB

DELIVER

MAB reached out to Property Republic to conduct a mystery shopping exercise for their Merrifield project, to provide insights into the current sales process and how it could be further improved.

Discover how Property Republic re-engineered the mystery shopping exercise, developing an innovative methodology that would provide MAB with highly personalised and valuable feedback from shoppers.

Implementing Meaningful Community Engagement for Harriott at Armstrong Creek

DELIVER

The project team at Harriott by Jinding were looking to research and identify the opportunities for meaningful community engagement.

Judi Carr and the Property Republic team, in collaboration with Lisa Thompson from ThinkSolve Development Solutions, were re-engaged for this initiative, after previously working with the developer.

Creating a Seamless Project Marketing Strategy for Parc on Plymouth

LAUNCH

Judi Carr and the Property Republic team were engaged to deliver a range of project management, marketing and strategy services for Parc on Plymouth, Haddin Property Group’s premium boutique development in the heart of Ringwood.

Find out how Property Republic establish a seamless approach to marketing and help Parc on Plymouth sell 17 blocks.

Helping Country Garden Launch Windermere and Sell Out the First Two Stages

LAUNCH

Windermere is Country Garden’s flagship project, nestled within the suburb of Mambourin. To help with the project launch, Country Garden’s general manager of marketing reached out to Judi Carr, the director of Property Republic.

Find out how Property Republic helped Windermere achieve its goals and supported the Country Garden team to achieve sell out success of the project’s first two stages.

Helping YourLand Plan a Market-Leading Eco-Community in Fraser Rise

PLAN

Property Republic conducted a consumer perceptions initiative to help the YourLand team achieve project success for a new eco-friendly and sustainable community in Fraser Rise.

Harnessing Community Insights to Help Jinding Create a Coveted Project in Greenvale

PLAN

Jinding’s future Greenvale project is located at 1240 Mickleham Road. They want to create a community that enhances the wellbeing of its residents. Jinding reached out to Property Republic to consult with the local community and gain valuable insights that will influence the project’s urban design, marketing and community development activities. 

Discover how our robust three-phase methodology delivered insightful recommendations to set them apart from competitors and achieve sales success.

Helping VMCH Develop a Lifestyle and Services Blueprint

PLAN

Villa Maria Catholic Homes (VMCH), Melbourne’s leading provider of high-quality disability, specialist education, aged care and retirement living services, seeks long-term success for their projects.  

To ensure they were ready to launch a lifestyle and services offering that complements their brand objectives, VMCH reached out to Property Republic to facilitate the development of overarching objectives to reach their goals.

Analysing the Suburban Land Agency Sales Model

PLAN

Suburban Land Agency (SLA) has a significant land release program that will provide a range of housing options. The current sales agency model saw SLA partner with local real estate and project marketing agencies to sell land across four communities on their behalf.

The changing market condition compelled SLA to engage Property Republic to review their current sales model and provide recommendations on the pros and cons of an in-house sales model.

Helping Carlisle Homes Reach More Than 3 Million People with Social Media Campaigns

DELIVER

Carlisle Homes is one of Victoria’s leading builders, having been in the business of building quality homes across Melbourne and Geelong for more than 19 years. In 2021, and again in 2023, Carlisle was recognised by the Housing Industry Association (HIA) as Australia’s Most Professional Major Builder.

Carlisle continues to deliver award-winning homes and customer service. As a part of this commitment, they look for measurable and successful Facebook ad campaigns to boost awareness and generate new leads for their products. They reached out to Property Republic to help them reach these objectives.

Helping Lifestyle Communities Save Time and Stress with a Seamless Content Strategy

DELIVER

The industry-leading team at Lifestyle Communities required an innovative content marketing solution to deliver high-quality content to their prospective customers and existing homeowners across their portfolio of 20+ communities. 

The solution needed to be user-friendly, time efficient and drive traffic to the website. 

Discover how our dynamic Content Matrix of blogs, social posts and email content helped our client save time and stress while delivering value and consistency.

Developing the Value Proposition for Ridgelea Estate ​by Parklea

DELIVER

Before launching to market, the Parklea team took the opportunity to establish the value proposition for Ridgelea Estate during the planning phase. This is to ensure the project is recognised as the market leader and a great place to invest in a family’s future.  

Refining the value proposition and how it fits in with the customer journey allows project teams to align future decision making and initiatives with the core purpose of the project. Read how the Property Republic team helped Parklea’s newest community effectively meet the needs of its customers.

Developing and Implementing InPlace Living’s Customer Lifecycle and Content Marketing Strategies

DELIVER

InPlace Living is a recognised leader in designing and developing customised housing solutions for people with complex and high disability support needs.

They engaged Property Republic Living to help develop a framework that will inform and streamline their customer lifecycle and content marketing strategy and manage their content marketing activities.

Community Consultation for Broadstead Kilmore by Jinding

PLAN

In their mission to continuously improve Broadstead Kilmore’s design and development, and achieve sales success through differentiation, leading Australian developer Jinding required community consultation and research initiatives that would deliver community-focussed and evidence-based recommendations. 

Discover how our robust, three-phase methodology delivered insightful recommendations to set them apart from competitors and achieve sales success. 

Educating and Engaging Prospects: A Winning Content Marketing Strategy for Panorama Portarlington

DELIVER

Panorama Portarlington is a brand new residential community located along Geelong-Portarlington Road in Portarlington.

Wanting to create a meticulously designed, vibrant coastal community, Panorama Portarlington needed a dynamic project marketing team to bring their vision to life.

Our work with Panorama Portarlington has established an effective and consistent content marketing and social media strategy, that creates meaningful connections with prospects by delivering valuable information.

Learn more about our work with Panorama Portarlington.

Establishing and Evolving the Content Strategy for Lyndarum North by AVJennings

DELIVER

Lyndarum North by AVJennings presents neighbourhood living set within a landscape of natural beauty. The Lyndarum North team understand how important it is to feel connected within the local community and sought to develop a content strategy that will help foster this sense of connection.

They reached out to Property Republic to help refresh their content marketing and social media strategy.