8 Ways to Build Consumer Confidence for Your Project

Marketing and sales teams will be feeling the pressure right now. The database is full, but prospects are nervous. 

I’ve put together 8 ways that you can build consumer confidence in your project. 

1.   Be transparent 

If your website is not already filled with everything someone needs to know to help them make a purchase decision, then hop to it! These days, most of the decision making is done before they step into your sales environment so ensure that your product, pricing, terms and FAQs are up to date. 

2.   Communicate early and often 

Never underestimate the damage that can be done as a result of poor communication. It often leads to social media scuttlebutt that can get out of hand. Purchasing property is extremely emotional. Delayed titles can cause financial heartache and the uncertainty brings anxiety. Even if you don’t know the exact answer, at least have the courtesy to communicate that you are working to resolve the issue. 

3.   Anticipate customer needs 

Thinking two steps ahead of the customer is a powerful way to build customer confidence and makes them feel understood. One of the best ways for marketers to grasp this themselves is to spend a weekend in a sales office. Listen to, and participate in, conversations with prospects and take these insights back to your team to brainstorm ways to help the sales team. And, by the way, it’s not always about providing a discount! 

4.   Create and share testimonials 

Social proof is powerful. It’s human nature to trust a friend, peer, or person with similar interests more than a company’s sales pitch. Creating and sharing testimonials on your website, newsletters and socials is a must during these market conditions. 

5.   Humanise the process 

Increasingly, customers want to know where and how the neighbourhoods they are considering come together. Humanising the process from start to finish is an important strategy to instil confidence. Whether it’s a video with a development manager explaining stage construction or an invitation to see the trucks, sharing behind the scenes help customers feel connected. 

6.   Educate first, sell second 

The days of the hard sell are over. Your prospects are more likely to buy when they are given educational content rather than sales material. When customers feel a brand is committed to helping them better understand something rather than just asking them to open their wallets, it builds confidence. 

7.   Surprise and delight 

It’s the little things that make the difference and a personal touch can foster a deeper relationship. Taking the time to make individual phone calls to check in or sending handwritten notes (a personal favourite) builds a stronger human connection. 

8.   Revisit your face-to-face service offering 

We’ve come out of a strong market, when blocks sold themselves. Grab your sales and development team and experience the customer journey with fresh eyes. Take a look at the signage, the carpark, the landscaping, the sales office, the collateral, the model, the TV screens, the land for sale. Is it worthy of a luxury brand? You will never see Louis Vuitton with dirty windows and leaves out the front (and most people who shop there only spend between $1,000 and $6,000). Why would someone to spend over $250,000 in a poorly presented environment? 

What are your tips for building consumer confidence?