Captivate & Convert with Canva: The Secret Weapon for Property Businesses

Canva has emerged as a game-changer for property and real estate businesses seeking to boost their online presence and marketing strategies. Its user-friendly interface and versatile (and ever-evolving) toolkit make it an invaluable resource for creating captivating visuals, videos, and even planning and scheduling social media content.

Let's dive into how this platform can be leveraged across various facets of the property industry.

Create compelling images

Canva simplifies the process of creating visually stunning images for social media platforms. For property businesses, showcasing available lots and listings, highlighting property and masterplan features, and sharing informative infographics become seamless tasks. To ensure your brand image remains consistent, you can create and save your own Brand Kit which features your business’ colours, fonts and logos.

Here are some ideas for your social media images:

1. Branded social media posts

2. Photos with text overlay

3. Before-and-after visuals (e.g. to show the impact of interior styling)

4. Written customer testimonials

5. Community map / distance to local amenities

6. Team member highlight

7. Educational infographics

8. Email marketing graphics

9. Royalty-free imagery

10. Themed content for holidays / events

11. Video thumbnails

Edit and craft engaging videos

Video content has immense power in engaging audiences. Canva's video editing capabilities allow property and real estate businesses to craft compelling brand videos. Whether it's delivering a construction update, showcasing property walkthroughs, client testimonials, or explaining industry trends, Canva offers templates and tools to create attention-grabbing videos without the need for extensive editing knowledge.

You can use Canva to create:

1. Branded video intro and outro

2. Slideshow of still images

3. Informative videos (such as construction update)

4. Promotional videos (promote a new product or service)

5. Testimonial videos

6. Animated graphics (upcoming event, infographic)

7. Animated locality map

8. Animated floorplan

9. Virtual tour with music and text / voice overlay

10. Local community walking tour

11. Local amenity spotlight

Design educational and valuable resources

Incorporating educational resources like e-books, downloadable guides, and printable checklists is a fantastic strategy for real estate and property businesses to deliver value to their prospects and customers. Canva serves as an indispensable tool in crafting these resources, allowing for the creation of visually appealing, informative content. These resources position real estate professionals as authorities in the field, fostering trust and engagement with their audience.

Plan and schedule social media content

Canva's content planner tool streamlines social media management. Real estate and property businesses can design and schedule posts across platforms from within the Canva interface. This allows for a cost-effective, cohesive and strategic approach to content distribution, ensuring consistent and timely updates across social channels.

Build websites and landing pages

Creating visually appealing website pages and landing pages is crucial for captivating potential clients. Canva's design elements and templates cater specifically to this need. From crafting landing pages for promotions and property listings, to designing the layout of the website, Canva offers flexibility and creativity, allowing businesses to establish an impactful online presence.

Best practices to keep in mind

• Utilise templates: Canva's ready-to-use templates for flyers, brochures, websites and social media posts help you to save time and maintain a professional look.

• Branding consistency: Maintain brand consistency by saving brand colours, logos, and fonts within your Canva Brand Kit. This ensures coherence across all visual materials.

• Visual storytelling: Leverage Canva's design elements to tell stories about communities, properties, neighbourhoods and client success stories. Visual storytelling can captivate and resonate with potential clients.

• Collaboration and sharing: Canva's collaborative features enable teams to work together on designs, share feedback, and ensure everyone is on the same page when creating marketing materials.