Digital Marketing Insights to Help You Turn Likes into Leads

We’ve compiled some of the latest digital marketing and social media insights to help you unlock online success for your property or real estate business.  

25 Real Estate Marketing Ideas to Attract Buyers 

Looking for more ways to stand out online and attract qualified buyers? Whether you’re just getting started online, or you’re an experienced real estate professional looking to boost your results, check out this list of 25 real estate marketing ideas by Meredith Hart from HubSpot.  

She explores a comprehensive range of marketing approaches, including making your own videos, collecting and publishing testimonials, hosting workshops, creating locality and interior design guides, and many more.

5 Best Practices to Improve Your Facebook and Instagram Campaigns

As per Meta, here are some of the key best practices to optimise your Facebook and Instagram ads. You can view an infographic here

  1. Account simplification 

    Simplifying account structures helps AI systems get the results you need faster. 

    • Look for additional consolidation opportunities e.g. combining prospecting and retargeting audiences. 

    • Limit the number of ad sets you create to ensure you can reach 50 weekly conversions per ad set. 

    • Group together significant edits to avoid sending an ad set back into the learning phase. 

  2. Automation 

    Automation helps marketers keep up with dynamic consumer behaviour by using advanced AI models to achieve efficient results. You can automate your entire campaign, or part of a campaign across budget, audience, creative, placement. 

  3. Creative differentiation 

    People buy the same product for different reasons. Diversified creative reaches more shoppers with a relevant message.  

    • Identify the top motivators and barriers for your product. 

    • Map them to a benefit and call to action. 

    • Differentiate creative routes visually. 

    • Add new creative to high-spend ad sets and monitor new audiences reached. 

    • Ensure a healthy balance of video and formats, including Reels. 

  4. Data quality  

    Strengthening data quality help brands better target and measure across a variety of shopping journeys. You can maximise data quality with the Conversions API. 

  5. Results validation 

    Understanding the true impact of marketing helps inform more effective strategies. You can better understand your marketing impact by validating results with other measurement methods. Utilise A/B testing to identify winning strategies and optimise campaigns.

5 Ways to Boost Your Digital Presence

If you want to build a stronger online presence, the team at Brafton clearly demonstrates the different aspects and best practices of your digital presence in this infographic

In summary, the essential components of your business’ web presence are: 

  • Website 

  • Content 

  • Social Media 

  • Email Marketing  

  • Paid Advertising

How to Create an Effective Landing Page

An effective landing page is essential for capturing click-throughs, acquiring new leads and maximising your digital marketing results. So, what should you include in your landing page? 

The team at Giraffe Social Media have put together an infographic to step you through the must-have elements of a great landing page and help you level up your website conversions. View it here.

Become a ChatGPT Pro with this Cheat Sheet 

AI expert Matt Rascher recently published his latest ChatGPT cheat sheet, which includes a range of key pointers and notes on how to make the best of the generative AI tool. You can download it for free here

For more tips on how you can harness ChatGPT to save time as you research, brief, create, curate and repurpose content for your property business, read our blog

The Ultimate SEO Checklist 

If you’re looking for ways to improve your SEO performance, this checklist developed by the experts at SEMRush will definitely help!  

Covering 44 key pointers to help you boost your SEO results, it’s the ultimate resource to keep saved to your desktop and share with your co-workers.  

Explore the Capabilities of Meta Business Suite 

Are you aware of all the things you can do in Meta Business Suite

You can post across Facebook and Instagram (including Stories and Reels) manage business messages, create ads, track performance, and so much more, all within a single platform. 

Learn more about how you can get started with Meta Business Suite in this infographic

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The Power of Pinterest for Builders and Property Businesses