Elevating Havenn Tiny Houses’ Online Presence with Content Marketing Expertise
Havenn Tiny Houses is an Australian provider of bespoke tiny homes, offering sustainable and stylish living solutions for those seeking a minimalist lifestyle. Havenn recognised a need to refine their online presence and content strategy to better engage prospects, capture leads and nurture customers. Additionally, they required a swift turnaround, with all deliverables to be completed within a 30-day timeframe.
Property Republic was engaged to deliver a full suite of content marketing services, including revised website copy and design, emails, landing pages and more, all aimed at refining Havenn’s brand messaging, enhancing the online experience and optimising lead generation.
The Approach
Content and Competitor Review
Property Republic began with a thorough review of Havenn’s existing website and content, including an assessment of competitor brands. This allowed Property Republic to identify key areas for improvement and develop a targeted action plan.
Value Proposition Workshop
A Value Proposition Workshop was held to develop Havenn’s value proposition, ensuring it resonated with their target audience and was reflected consistently across all marketing materials. This workshop helped to identify how Havenn’s products and customer experience can provide unique value and solve any potential problems encountered by customers. These insights then informed the range of content marketing activities delivered by Property Republic, which included:
Content and Website Review: Property Republic conducted an in-depth analysis of Havenn’s website and existing content, identifying opportunities for enhancement. This review provided the foundation for all subsequent work, ensuring alignment with Havenn’s goals and market positioning.
Website Copy Refinement: Property Republic refined and edited the website copy, ensuring it aligned with the newly defined value proposition. The revised copy effectively communicated Havenn’s unique selling points and value to potential customers.
Ultimate Guide: Property Republic briefed and edited the “Ultimate Guide to Tiny House Living,” a comprehensive resource designed to educate and inspire potential customers. This guide was a critical lead magnet, providing valuable information while positioning Havenn as a thought leader in the tiny house industry.
Nurture Email Campaign: A series of nurture emails were written and built in MailChimp, designed to engage potential customers over time and guide them through the decision-making process. These emails were crafted to align with Havenn’s brand voice and value proposition, enhancing customer engagement.
Landing Pages for Lead Capture: Property Republic built a series of optimised landing pages, each tailored to capture leads effectively. These landing pages were designed with clear calls to action and integrated seamlessly with Havenn’s overall website experience.
Website Collaboration: Property Republic collaborated closely with a website designer to refine the overall user experience. This included optimising the site’s layout, navigation, and content flow to improve user engagement and conversion rates.
SEO and SEM Recommendations: An SEO and SEM review was conducted, resulting in actionable recommendations to improve Havenn’s search engine visibility and performance.
Facebook Ads Setup: Property Republic set up and provided recommendations for Facebook ads, targeting key demographics to maximise ad performance.
The Results
The refined website copy and improved user experience, coupled with targeted content like the Ultimate Guide and nurture emails, resulted in a more engaging and cohesive customer journey. By aligning all content with Havenn’s value proposition, Property Republic ensured a consistent and compelling brand message across all platforms.
Through a focused and collaborative approach, Property Republic helped Havenn Tiny Houses elevate their online customer experience and significantly improve their lead generation efforts.