The Latest Marketing, Sales and CX Insights for 2023

In an era marked by rapidly evolving technologies, shifting consumer preferences, and a constantly changing marketplace, staying ahead of the curve is essential for success in the property and real estate industry.

Discover the latest marketing, sales and customer experience insights that are helping brands to align their teams, earn customer trust, drive traffic and reach the right audience.

The Actionable Guide for Sales and Marketing Alignment

Mistrust, miscommunication, and misinformation between sales, marketing, and customer success can cause frustration, turnover, lost deals, and missed growth opportunities. Explore the tools and techniques used by highly effective sales and marketing teams in this e-book by Terminus.

How to Earn Customer Trust

The digital experience is ever-changing, with new technology, social media platforms, and evolving expectations making connecting with customers easier and more complicated all at once. There are a number of interesting trends emerging that give brands a better playbook for instilling confidence in customers — while being more confident themselves.

In May 2023, Khoros conducted a survey of 1,620 adult consumers to better understand sentiment surrounding the state of consumer confidence in brands and the factors that drive customer loyalty.

Learn more about what your property or real estate businesses can do to gain customer trust, support, and confidence in this guide by Khoros.

Maximise Traffic and Thought Leadership with LinkedIn’s Collaborative Articles Feature

LinkedIn has announced some new updates for its Collaborative Articles feature, which uses AI-generated prompts as a starting point, and calls on specific LinkedIn users to share their expertise on the chosen topic. The feature is a game changer for driving traffic, and also presents the opportunity for contributors to receive a Community Top Voice badge in a key skill area.

The 9 Essential Elements of the Perfect Infographic

The team from Venngage share the must-have elements for an engaging and effective infographic, including:

• The fonts

• The title and headings

• The introduction

• The body copy

• The information and data

• The colours

• The visual aids

• The conclusion

• The audience

Check out their tips in their infographic.

Are You Targeting Your Gen X Audience Effectively?

Gen X regularly engages with social media and is the fastest growing user base on TikTok. However, only 13% of this population feels seen in social advertising, according to a recent report from Wavemaker detailing how the industry is leaving this increasingly valuable cohort behind.

Despite accounting for 31% of the global population, Gen Xers are underrepresented in advertising. Only 24% of TV ads feature characters over the age of 50, while 76% feature characters 19 to 49.

Read more in this article.